Junior CRM/Email Marketer

As our CRM Marketer, you will have an impact on how our salon partners succeed with Treatwell - building sustainable, important relationships. This is a pivotal role in shaping how salons perceive and experience Treatwell at every touchpoint.

Your focus will not just be on CRM marketing (emails and in-app), but also on orchestrating a multi-channel approach, including digital campaigns, events, content, direct mail, and more. You'll work cross-functionally with Marketing, Sales, Product, and Customer Success teams to deliver a seamless and engaging experience for our salon partners.

Key responsibilities

Lifecycle strategy

• Mapping the salon partner journey, identifying key milestones and moments to drive engagement and retention.
• Early lifecycle management, setting our partners up for success from the moment they join the platform and supporting their success. 

• Design and implement strategies for each lifecycle stage (awareness, acquisition, onboarding, activation, retention, and reactivation).

Campaign execution

• Develop and execute targeted campaigns using email, ads, webinars, and in-product messaging, among others. 
• Collaborate with the Sales team to support lead-nurturing campaigns for prospective partners.
• Partner with the Customer Success team to create impactful campaigns that support active partners.

Multi-channel coordination

• Align messaging and timing across all touchpoints, including promotions, product updates, and partner training materials.
• Leverage digital platforms, social media, and content marketing to enhance lifecycle engagement.

Retention and churn mitigation

• Develop programs and incentives to improve partner satisfaction and loyalty.
• Monitor at-risk partners and implement strategies to re-engage or retain them.

Analytics and reporting

• Measure the performance of lifecycle initiatives, track key KPIs (e.g., activation rates, retention rates, churn rates), and report insights to stakeholders.
• Use data to continuously optimise campaigns and improve partner outcomes.

About you

• You have at least 1 year of experience in lifecycle marketing, CRM, customer experience, or a similar role, preferably in a B2B environment.
• Experience with in-app messaging is a big plus!
• You understand the customer lifecycle and have successfully driven engagement and retention programs.
• You’re highly skilled at managing multichannel campaigns and aligning messaging across platforms.
• You’re data-driven, with experience in analysing campaign performance and turning insights into action.
• You thrive in cross-functional collaboration, working effectively with Sales, Marketing, Product, and Customer Success teams.
• You have experience with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Braze, CustomerIO).
• You’re creative, proactive, and passionate about delivering exceptional experiences for partners.

What we offer

• The opportunity to shape the lifecycle journey of thousands of salon partners across Europe.
• A dynamic, collaborative, and supportive environment.
• Competitive salary and benefits.
• Flexible working options.
• A chance to make an impact in the beauty and wellness industry.