B2B Head of Sales, Spain (Flex and PBSA)

Posted 2 Days Ago
Be an Early Applicant
Madrid, ESP
In-Office
Senior level
Real Estate • PropTech
The Role
Lead B2B commercial growth for student housing and flex living in Spain. Build and execute B2B strategy, close partnerships with corporates, universities and relocation agencies, drive occupancy and revenue, manage pipeline and CRM, lead and coach a small B2B sales team, and collaborate with cross-functional teams.
Summary Generated by Built In

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 265 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The B2B Head of sales is the owner of driving commercial growth across our student housing and flex living portfolio in Spain.
This role will be responsible for developing and executing the B2B commercial strategy, focusing on partnerships with companies, relocation agencies, universities, and other institutional clients.
You will lead a team while also remaining hands-on in business development, playing a key role in scaling demand and unlocking new revenue streams.

JOB DESCRIPTION

Key Role Responsibilities:

B2B Strategy & Business Development

  • Define and execute the B2B commercial strategy across student and flex living assets

  • Identify, target, and close partnerships with key accounts (corporates, universities, relocation agencies, etc.)

  • Build and manage a strong pipeline of high-value B2B opportunities

  • Develop tailored solutions for clients based on their accommodation needs

Revenue & Performance

  • Drive occupancy and revenue growth through B2B channels

  • Monitor performance, conversion rates, and pipeline health

  • Ensure alignment with overall commercial targets and asset strategy

Team Management

  • Lead, coach, and develop a team of 2 B2B sales profiles

  • Set clear targets and ensure performance tracking

  • Foster a high-performance, ownership-driven culture

Cross-functional Collaboration

  • Work closely with B2C sales, marketing, and operations teams

  • Align B2B initiatives with leasing strategy and asset priorities

  • Share market insights and client feedback to improve positioning and offering

Process & Tools

  • Implement structured sales processes and pipeline management

  • Ensure proper use of CRM tools (e.g. Yardi or similar)

Experience & Skills:

  • 5+ years of experience in B2B sales, business development, or key account management in hospitality or real estate
  • Fluent in Spanish and English (French would be ideal)

  • Proven track record of closing partnerships and generating revenue in a B2B environment

  • Experience in real estate, hospitality, mobility, or related sectors is a strong plus

  • Previous experience managing a team, with the ability to coach and drive performance

  • Strong commercial mindset with a focus on results and impact

  • Ability to operate both strategically and hands-on (hunter + manager profile)

  • Excellent negotiation and stakeholder management skills

  • Highly structured, with strong pipeline and process management capabilities

  • Analytical mindset, comfortable working with data and performance metrics

  • Experience with CRM tools (e.g. Yardi or similar)

What We Offer
  • Opportunity to build and scale the B2B business in a high-growth environment

  • High ownership and direct impact on revenue and portfolio performance

  • Exposure to a diverse portfolio (student housing + flex living)

  • Dynamic and entrepreneurial team culture

    Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [email protected].

    Skills Required

    • 5+ years of experience in B2B sales, business development, or key account management in hospitality or real estate
    • Fluent in Spanish and English
    • French language skills
    • Proven track record of closing partnerships and generating revenue in a B2B environment
    • Experience in real estate, hospitality, mobility, or related sectors
    • Previous experience managing and coaching a sales team
    • Strong commercial mindset with focus on results
    • Ability to operate strategically and hands-on (hunter + manager profile)
    • Excellent negotiation and stakeholder management skills
    • Structured pipeline and process management capabilities
    • Analytical mindset, comfortable with data and performance metrics
    • Experience with CRM tools (e.g., Yardi or similar)

    Greystar Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Greystar and has not been reviewed or approved by Greystar.

    • Leave & Time Off Breadth Paid time off is notably generous, starting around three weeks and expanding with tenure, alongside a six‑week paid sabbatical after 10 years. Holidays and personal time add further flexibility for balance.
    • Healthcare Strength Medical coverage is a standout, including options with company‑paid or free employee‑only premiums and 100% covered in‑network preventive care. Virtual care access and mental health support broaden the offering.
    • Retirement Support The 401(k) program includes an employer match described as higher than most in the industry. Retirement benefits are positioned as a core part of the total rewards package.

    Greystar Insights

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    The Company
    HQ: Charleston, SC
    18,572 Employees
    Year Founded: 1993

    What We Do

    Founded in 1993, Greystar provides world-class service in the residential rental housing industry. Our innovative vertically integrated business model integrates the management, development and investment disciplines of the rental housing industry on international, regional and local levels. This unique approach and our commitment to hiring the best professionals have resulted in record growth, making us one of the most respected and trusted global real estate companies. Because our vertically integrated business model includes both investment and service-oriented businesses, we’re able to maintain a constant presence in local markets and create value in all phases of the real estate cycle. Our international platform provides economies of scale, financial sophistication, institutional quality reporting and tremendous capital relationships, while our city offices provide local market expertise and execution. Supported by a global team of 28,000+ employees, Greystar’s experienced and cross-functional executive team boasts on average over 23 years of industry experience and provides a diverse perspective throughout the investment process. Over the years, Greystar has learned what’s important to people when it comes to a place to call home. That’s why we continually strive to provide beautiful living environments and innovative services that enhance the living experience. We take great pride in knowing that our homes are inviting places for residents to celebrate life’s important moments. Privacy Policy: https://www.greystar.com/privacy DMCA: https://www.greystar.com/terms-of-use#Copyright%20Infringement%20Policy

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