B2B Events Marketing Manager

Posted Yesterday
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New York, NY, USA
In-Office
110K-135K Annually
Senior level
Digital Media • Fintech • Information Technology
The Role
Plan and execute the AMER B2B third-party events calendar end-to-end. Develop event strategy with sales and product teams, manage logistics and budgets, coordinate content and speakers, analyze event performance, produce post-event reports, and partner with sales to drive on-site engagement and post-event pipeline.
Summary Generated by Built In
Job Description:

About the Team:

As part of the Risk and Enterprise organization, the Marketing team is responsible for driving business growth in partnership with the product and sales teams of our core businesses and products: Risk & Compliance, Global Risk Insights, Storyful, Factiva and Dow Jones Newswires. The team runs a client centric strategy, working in lockstep with key stakeholders to drive awareness, build our reputation and deepen relationships with clients.

About the Role:
In this role, you’ll be responsible for the planning and execution of the B2B AMER third-party events calendar, taking full responsibility for each stage of the process. You’ll work closely with the sales and proposition teams to create and deliver an event strategy that supports and complements wider marketing ambitions.

You will work on a hybrid schedule, on-site in our midtown Manhattan office 3 days each week, reporting to the VP of B2B Product Marketing. 

You Will:

  • Collaborate with our team and stakeholders to develop an AMER event strategy for our Risk business. 
  • Manage, from start to finish, the ideation, planning, and execution of assigned events, including contract negotiation, storage and shipment of booths, promotional items, printed materials and overall on-site experience.
  • Coordinate event related content, working with the broader marketing team and speakers to align session content with key themes and products. 
  • Analyze event performance to inform data-driven decisions and creation of future events plans.
  • Assist in the maintenance of the AMER events budget, and related processes involving procurement and finance 
  • Creation of post-event reports to actively track and optimize the performance of each event.
  • Partner with the Sales team pre-, during-, and post-event to maximize on-site engagement, and drive post-event pipeline and opportunities.

You Have:

  • 7 years of events experience, ideally within the B2B space 
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred; MBA a plus, or equivalent experience
  • Ability to work effectively in a matrixed company model
  • Strong collaboration and influencing skills
  • Experience managing heavy and conflicting event schedules
  • Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment

Our Benefits

  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

Learn more about all our US benefits.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range: $110,000.00 - $135,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Skills Required

  • 7 years of events experience, ideally within the B2B space
  • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
  • MBA
  • Ability to work effectively in a matrixed company model
  • Strong collaboration and influencing skills
  • Experience managing heavy and conflicting event schedules
  • Excellent project management skills with ability to multitask, prioritize, manage stakeholders, and meet tight deadlines
  • Work on a hybrid schedule, on-site in midtown Manhattan office three days each week
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The Company
HQ: New York, NY
4,898 Employees
Year Founded: 1882

What We Do

When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, and video --including some of the widest-read and most-respected brands, like The Wall Street Journal, Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Our products inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and prosperity. We enlighten and inspire audiences around the globe with authoritative, differentiated and trusted content.

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