B2B ERP Writer

Most ERP content reads like a user manual. We need someone who can make it feel like a conversation with the smartest person in the room. The one who actually understands what keeps a VP of Operations up at night.

Our client is a specialized ERP consulting firm helping mid-market manufacturers modernize their JD Edwards and IFS environments without the chaos of a rip-and-replace. They're not a software company. There is the team that cleans up what bad implementations leave behind and the strategic partner that makes sure it never happens again.

This isn't a “write 10 pieces of content a month about ERP trends” gig. You're building the content engine for a technical niche where the stakes are real. Expect:

Fully own ABM content package (about 3 pieces per month of varied content) for manufacturing sub-verticals — chemical, food & bev, industrial equipment — that feel like they were written for that reader specifically

Assist with creative direction & QA of SEO blog posts (1,800–2,400 words) that rank for specific search terms AND convert cold traffic into on-site assessment requests — no fluff, no keyword stuffing, no AI-generated filler

Assist with creative direction & QA of email nurture sequences (3–5 touch cadences) for cold, warm, and post-download audiences — short, punchy, and strategically sequenced

3+ years writing B2B content — ideally for SaaS, ERP, or enterprise tech (manufacturing industry experience is a serious plus)

You can translate dense technical concepts into plain language without losing accuracy — and you do it without being condescending

You know the difference between an IT Director's pain and a COO's pain — and you write to both

SEO isn't just a checklist to you. You understand keyword intent, density, and internal linking strategy at a strategic level

You can hold a brand voice consistently across formats — blog, email, social, landing page — without sounding like a different writer each time

You've worked with structured content briefs and can execute to spec without needing hand-holding

You treat deadlines like a personal commitment, not a suggestion

Have written for JD Edwards, IFS, SAP, or similar ERP platforms

Understand the manufacturing buyer's journey — from awareness through to the implementation decision

Are comfortable working inside Google Docs with structured formatting and highlight-based review workflows

Know how to structure content for AI extractability (GEO) and featured snippets — not just traditional SEO

Have experience with ABM content strategy or persona-driven campaigns

Grammarly is your best friend

Show us samples. Specifically:

A long-form B2B piece that ranks or has driven measurable traffic

An email sequence — show us the full workflow, not just one email

Anything that made a technical topic genuinely readable for a non-technical decision-maker

About the Client

Our client is a boutique marketing consultancy that helps B2B and tech-enabled companies build scalable revenue engines through strategic marketing, demand generation, and RevOps. The firm brings together specialists in branding, web development, and growth strategy to design customized marketing programs that drive measurable business results. Their approach emphasizes data-driven strategy, tailored execution, and long-term partnerships to help organizations strengthen their brand, optimize digital presence, and accelerate sustainable growth.