B2B Content Marketer

Posted 5 Days Ago
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Lahore, Punjab, PAK
In-Office
Mid level
Information Technology • Machine Learning • Marketing Tech • Software • App development • Generative AI
Tkxel delivers AI and software solutions for enterprises, specializing in cloud, data, and automation.
The Role
Create commercially focused B2B content for technical audiences across the buyer funnel. Responsibilities include researching and writing blogs, case studies, sales enablement assets, social content, and executive presentations; publishing through WordPress; managing content calendars; and reporting performance using GA4. The role requires independent ownership of multiple concurrent projects, strong technical subject-matter research, SEO knowledge, and the ability to connect content with buyer intent, pipeline, and business outcomes.
Summary Generated by Built In

THE ROLE

tkxel is looking for a B2B Content Marketer who understands what moves buyers  not just what reads well. Researching and writing on complex technical topics, building the assets that support the pipeline, and producing the kind of content that earns trust from ICPs before they've spoken to a salesperson.

This is a marketing role first. You think about buyer journeys, funnel stages, and what a piece of content is supposed to do commercially, not just whether it's well-written. You can take a positioning brief and turn it into a technical blog that ranks, a case study that closes, and a LinkedIn carousel that drives profile visits  without being directed step by step.

WHAT YOU'LL OWN


Blog & long-form

Publication-ready with minimal revision cycles

Case studies

Intake interviews through to design-ready draft, independently

Sales enablement

One-pagers, solution briefs, email templates  client-facing quality

LinkedIn & X

Company page content plus executive thought leadership support

Presentations

Executive-ready decks with structured narratives, fast turnaround

Content ops

CMS publishing, content calendar, GA4 performance reporting



Requirements

WHAT WE NEED

  • 3–4 years in B2B content marketing, ideally in tech, SaaS, or professional services

  • Strong grasp of content's commercial role funnel stages, buyer intent, ICP messaging

  • Ability to research and write credibly on technical topics: AI, cloud, cybersecurity, software engineering, digital transformation

  • Native-level English writing and editing grammar, structure, and narrative clarity are non-negotiable

  • SEO fundamentals: keyword placement, meta titles, H-tag hierarchy, search intent mapping

  • Presentation and deck creation  structured narratives, not bullet-point dumps

  • CMS proficiency for end-to-end publishing (Wordpress)

  • Fluent use of AI writing tools  as accelerants, not substitutes for marketing judgment

  • Self-managed across 8–12 concurrent pieces without daily direction

PREFERRED QUALIFICATIONS

  • Experience producing content for B2B audiences: CIOs, CTOs, VP Engineering, or Digital Transformation decision-makers

  • Portfolio including long-form technical content (blogs, whitepapers, case studies) and presentation decks

  • Familiarity with GA4, Google Search Console, and basic content performance analytics

  • Experience with case study production including SME intake interviews

  • Understanding of content funnel stages (TOFU, MOFU, BOFU) and how formats serve buyer intent

THE BAR

You know what a ICPs cares about and why your content should reach them before a competitor’s does. You use AI daily but know when it’s wrong  technically and commercially. A blog isn’t done because it’s well-written; it’s done when it earns a reader and moves them forward. If that’s how you think about content, this role is for you.



Skills Required

  • 3-4 years of experience in B2B content marketing, ideally in technology, SaaS, or professional services
  • Strong understanding of content's commercial role, funnel stages, buyer intent, and ICP messaging
  • Ability to research and write credibly about technical topics including AI, cloud, cybersecurity, software engineering, and digital transformation
  • Native-level English writing and editing skills, including grammar, structure, and narrative clarity
  • Knowledge of SEO fundamentals, including keyword placement, meta titles, H-tag hierarchy, and search intent mapping
  • Ability to create presentations and decks with structured narratives
  • Proficiency with WordPress for end-to-end CMS publishing
  • Fluent use of AI writing tools as accelerants while applying independent marketing judgment
  • Ability to self-manage 8-12 concurrent content pieces without daily direction
  • Experience creating content for B2B audiences such as CIOs, CTOs, VP Engineering, or digital transformation decision-makers
  • Portfolio containing long-form technical content and presentation decks
  • Familiarity with GA4, Google Search Console, and basic content performance analytics
  • Experience producing case studies, including SME intake interviews
  • Understanding of TOFU, MOFU, and BOFU funnel stages and buyer intent
Am I A Good Fit?
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The Company
HQ: Reston, VA
1,000 Employees
Year Founded: 2008

What We Do

AI driven technology solutions for modern enterprises. We help organizations transform, scale, and innovate through a combination of artificial intelligence and advanced software engineering. By applying intelligent automation and data driven systems, businesses can simplify operations, improve efficiency, and unlock new growth opportunities. Our expertise includes AI strategy and consulting to identify high impact opportunities, AI development to build machine learning models and predictive systems, and intelligent automation to streamline workflows and boost productivity. We also deliver cloud migration, application modernization, embedded systems, and digital product engineering to help businesses move beyond legacy limitations and build scalable, future ready solutions. With a strong focus on results, we enable faster time to market, reduced operational costs, and improved performance across critical business functions. Every solution is tailored to specific goals, ensuring measurable outcomes and long term value. Take the next step toward smarter growth. Contact us now for a consultation and start transforming your business today.

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