B2B Content Lead

Opus is the leading AI-powered training operations platform for the service industry. We’re a team of industry veterans and tech operators building a world where every frontline worker has a good job.

Our product works — and because of that, we lead with show, not tell. We believe training should be accessible and our content follows the same philosophy: short, punchy, useful, and built for how people actually learn.

Content is not “marketing support” at Opus — it’s the engine behind the strong inbound demand we see today.

You’ll own the creative and editorial direction for the content that drives brand awareness, inbound pipeline, and advocacy through education.

Why this role is special

You’ll work with rich raw material:

• a CEO with an established, respected point of view

• proprietary research that shapes the industry narrative

• customers eager to share real operational wins

• a podcast featuring C-suite operators

• rich product usage data that reveals what training looks like in practice

Your job is to turn this material into bite-sized, multimedia-forward content that teaches something real — because education is the most authentic way to sell.

We have a strong foundation in place (Growth, PMM, designers, video editors, podcast producers). We invest in brand and love to experiment. Now we need someone who can elevate quality, sharpen focus, and ensure our content drives the business forward.

If you’re a journalist-turned-content-creator, a multimedia storyteller, or an editorial producer who loves autonomy and velocity, this role will feel like home.

Drive Content as a Growth Channel

• Build and execute a content strategy that supports pipeline and campaign goals in partnership with the broader marketing team

• Turn customer insights, product stories, and industry trends into content that attracts, educates, and accelerates deals

• Partner with Growth to expand our organic reach (SEO/GEO) and capture demand

• Use performance data to refine what we make and how we distribute it

Set the Creative Standard

• Own Opus’ content voice, narrative, and creative quality

• Deepen the standard for each channel and audience (Executives, Training Directors, Ops Leaders, etc)

• Raise the bar on storytelling, production value, and editorial clarity

Run the Content Engine & Lead Creative Contractors

• Own the content calendar and prioritize what gets made

• Lead and build a team of creative contractors (video, design, writing, audio)

• Build scalable workflows and AI-assisted systems for faster, smarter production

• Lead or create core content yourself (founder thought leadership, narrative posts, key video/podcast moments) when your judgment elevates the work

Must Have:

• 7–10 years in B2B or SaaS content marketing, journalism, editorial, multimedia production, or creative content roles

• Portfolio that shows narrative strength, editorial judgment, and multimedia range

• Experience creating or overseeing social-first creative, video clips, and other short-form formats

• Strong familiarity with AI as a production accelerator (not a crutch)

• Clear ability to lead contractors and maintain quality standards

• Proven skill turning raw interviews, data, workshops, or research into compelling content

• Comfortable working in fast-moving, lean teams with high autonomy

Nice to Have:

• SEO/GEO content optimization

• Ghostwriting for executives or founders

• Background in operations, workforce development, hospitality, or service industries

First 90 Days:

• Own the content calendar and establish trust through crisp direction

• Improve velocity or quality with 2–3 low-lift operational wins

• Produce 1–3 “signature” pieces that set the new standard

Within First Year:

• Pipeline impact: measurable lift in inbound channels, notably organic and social channels

• Audience reach expansion: growth of key segments

• Operational excellence: predictable output, consistent quality, scalable workflows

• Strategic partnership: trusted advisor on GTM priorities, messaging, and storytelling

You’ll build on a modern B2B content engine with:

• a product that delivers

• a founder with a real POV

• customers who love us

• the creative freedom to experiment

• and the mandate to produce work you’re proud of

This is a rare opportunity to create content that actually matters — and to define how the industry talks about frontline training for years to come.

While this is a fully remote role, you must be living in one of the following states:

• NY, NJ, PA, CA, TX, NC, FL