B2B & Commercial Trade Sales, Sr. Manager

At Havenly Brands, we’re building this generation’s premier destination for all things home. Alongside our award winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, Inside, and St.Frank. Our family of brands is growing and we’re looking for amazing people to join us on this journey!

Havenly Brands is looking for a B2B & Commercial Trade Sales Senior Manager to lead the launch and growth of our commercial program. This is a high-impact, entrepreneurial role for someone who is equally comfortable building new business from scratch and deepening relationships with established design firms and commercial operators. If you’re energized by building something new, connecting the dots across a multi-brand portfolio, and owning results end-to-end — this is the role for you.

What you’ll own

• Strategy and full execution for Havenly’s commercial segment — with a focus on commercial interior designers, procurement firms, and hospitality operators
• A structured commercial pipeline in HubSpot from first contact through project close and repeat purchase
• Outreach and activation across three commercial tiers: reactivating dormant high-value accounts (Win-Back), converting never-purchased contacts (Activate), and growing active commercial buyers (Retain)
• The commercial sales pitch — developing and refining a compelling narrative that clearly articulates the differentiated value of Havenly’s multi-brand catalog for commercial-scale projects
• Commercial pilot success metrics — pipeline size, win-back reactivation rate, new buyer activation, and revenue growth — with regular reporting to leadership
• Program infrastructure build-out in partnership with internal stakeholders: brand-specific discount schedules, consolidated project invoicing, net terms for qualifying accounts, and freight/delivery options

What you’ll drive

• Launch and scale Havenly’s commercial program from pilot to a repeatable, growing revenue channel
• Collaboration with marketing and product on the launch of a dedicated commercial landing page and industry outreach campaigns
• CRM improvements — better segmentation, prioritized outreach, and identification of net-new commercial prospects
• Feedback loops between commercial clients and internal teams to continuously improve the program and advocate for commercial buyers’ needs at scale
• A high standard for client relationships — you’re responsive, consultative, and genuinely invested in helping clients succeed

What you’ll bring

• 6–8+ years in B2B sales, business development, or account management, with at least 2–3 years in a senior individual contributor or team lead role
• Demonstrated success building and scaling commercial or B2B sales programs — ideally from early-stage launch to repeatable growth
• Experience in or strong familiarity with commercial interior design, procurement, hospitality, real estate development, or related industries is strongly preferred
• Proven ability to manage a complex pipeline across multiple account tiers, project types, and deal stages simultaneously
• Strong CRM fluency — HubSpot preferred; experience using data, segmentation, and analytics to prioritize outreach and drive pipeline velocity
• Excellent written and verbal communication skills, with the ability to build credible relationships with senior buyers, procurement teams, and design professionals
• Experience working cross-functionally with marketing, product, and operations to build program infrastructure and go-to-market plans
• A track record of defining success metrics, tracking performance, reporting to leadership, and iterating based on results
• Comfort operating in a startup or scale-up environment — you’ve built things from scratch, you move quickly, and you know how to get things done with limited resources
• DTC or home furnishings background is a plus; experience with high-consideration or long-lead-time categories is highly relevant

About you

• You’re a builder: you’ve launched programs from scratch, and you know what “good” looks like
• You’re equally comfortable in the field building relationships and at your desk managing a pipeline — you move fluidly between both
• You’re commercially minded: you understand B2B sales cycles, project timelines, and procurement dynamics in ways that make clients trust you
• You think in systems: you see the full commercial funnel and know how to prioritize and optimize across it
• You’re energized by a multi-brand portfolio environment — multiple products, multiple client types, and multiple opportunities is a feature, not a bug
• You lead with data but make decisions: you don’t hide behind analysis
• You’re a strong communicator — with clients, with internal teams, and with leadership; you translate complexity into clarity
• You’re entrepreneurial and ownership-oriented: this program is yours to build, and you take that seriously

Our total rewards package includes competitive compensation, PTO, volunteer days off, health benefits (medical, dental, vision and disability), 401(k) with match, and paid parental leave. Additionally, we offer design services, furniture discounts, and anniversary merchandise credits.

Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full-time basis.