The Prosen Center for Business Advancement

B2B Brand Copywriter

Posted 2 Hours Ago

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Hiring Remotely in USA

Remote

Mid level

Professional Services • Consulting

The Role

The B2B Brand Copywriter will develop a comprehensive brand messaging guide, working closely with executives to define communication strategies and brand positioning through tailored messaging for distinct audiences.

Summary Generated by Built In

This is a remote position.

ONLY APPLY IF YOU CAN SHARE A BRAND MESSAGING GUIDE YOU'VE DEVELOPED INCLUDING ALL 5 POINTS LISTED BELOW.

We're looking to hire a B2B brand copywriter who knows how to develop and write a comprehensive brand messaging guide.

You’ll work alongside our CEO, Brand Designer, and Marketing Director to develop our messaging guidelines — the foundational brand document that defines how we communicate with our market.

You must have a proven track record delivering:

1. Brand positioning statement: The foundational "who we are, for whom, and why it matters" declaration that anchors everything else.

2. Brand voice and tone: Adjectives and rules that define how the brand sounds (e.g., direct, confident, no jargon) plus examples of on-brand vs. off-brand language.

3. Key messages by audience: Tailored talking points for each distinct audience segment, since the same truth lands differently depending on who's reading.

4. Taglines and naming conventions: Approved use of brand terms, trademarks, and signature phrases.

5. Core value proposition: The primary reason a client chooses you over alternatives, stated simply and compellingly.

What we're looking for:

Proven experience writing B2B brand messaging guides (campaigns or content will not be considered)
Portfolio of B2B brand messaging that you personally authored. Not supervised.
Ability to translate complex service offerings into clear, differentiated positioning
Experience working directly with senior executives
Strong interview and synthesis skills; you'll work from existing research, not start from scratch

Please apply with a link to a brand messaging guide you've developed. Blog posts, case studies, and social media posts will not be accepted.

About Us

The Prosen Center for Business Advancement is a boutique consulting firm led by Bob Prosen, a former Fortune 1000 executive with a decades-long track record of helping mid-market CEOs drive growth and execute strategy. We work with a small number of clients at a time, which means the work is high-impact and the expectations are high. We're currently undergoing a rebrand and need the right person to build the messaging foundation from the ground up.

Skills Required

Proven experience writing B2B brand messaging guides
Portfolio of B2B brand messaging personally authored
Ability to translate complex service offerings into clear positioning
Experience working directly with senior executives
Strong interview and synthesis skills

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The Company

0 Employees

Year Founded: 1999

What We Do

The Prosen Center for Business Advancement is a boutique consulting firm led by Bob Prosen, focused on helping business leaders rapidly increase performance, productivity, and profits through proven tools and tactics.