Key Responsibilities
📌 Marketing Campaign Strategy & Audience Development
- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.
📊 Campaign Performance Analysis & Reporting
- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.
- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
- Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
- Minimum 3 years of experience in analytics, preferably in marketing or BFSI.
- Proficient in SAS, SQL, and/or Python for data manipulation and analysis.
- At least 1 year of experience in building dashboards using Tableau or Power BI.
- Strong analytical thinking, problem-solving, and data storytelling skills.
- Excellent communication and interpersonal abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience in the banking or financial services sector is a strong plus.
- Certifications in SAS or Tableau are advantageous.
- Must be available to work evening shifts to support global clients.
- Work from office: Candidates must be willing to relocate to Gurugram or Ahmedabad.
Skills Required
- Bachelor's or Master's degree in Computer Science, Data Science, Statistics, or related field
- Minimum 3 years of experience in analytics (preferably marketing or BFSI)
- Proficient in SAS, SQL, and/or Python for data manipulation and analysis
- Experience developing AI/ML models for campaign optimization
- At least 1 year of experience building dashboards using Tableau or Power BI
- Experience with segmentation techniques (decision trees, clustering) and A/B testing
- Strong analytical thinking, problem-solving, and data storytelling skills
- Excellent communication and interpersonal abilities
- Ability to work independently and collaboratively in a fast-paced environment
- Experience in banking or financial services sector
- Certifications in SAS or Tableau
- Availability to work evening shifts to support global clients
- Work from office; willing to relocate to Gurugram or Ahmedabad
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
