B&W Associate CMI Manager Demand Creation Measurement Insights

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

At Unilever Beauty & Wellbeing, we inspire ‘beauty-full’ lives so all people can live well and thrive.  Our team is collaborative, inspiring, challenging, and purposeful.  This opportunity is for an entrepreneurial, trend savvy, and consumer-obsessed insights professional who can lead the learning agenda on Beauty Demand Creation Insights.

Beauty Marketing, especially in the world of social media, is a key enabler of the Beauty & Wellbeing strategy.  We are looking for a leader who is passionate about this space, wants to build upon foundational learnings, and create a virtuous cycle of meta learnings to fold back into our Beauty business. 

This role reports to the US Category Growth Strategy & Demand Creation Insights Lead and partners with the local media and brand teams, as well as the global Social by Design Insights team.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• 3-5 years of experience in consumer market research, media measurement, social analytics
• Experience with in-market data analysis, marketing mix modeling, writing queries, and marketing growth fundamentals
• Expertise with Google Analytics / Ads, PowerBI/Visualization Tools, Social Listening tools (Brandwatch or the like), Social Media Performance Metrics, Excel
• Familiarity with data sources a plus: Circana (IRI), Numerator, Kantar, Mintel, Euromonitor
• End to end project management experience with agency partners
• Excellent relationship-building, engagement, presentation, and communication skills

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Boost media ROI by identifying new digital hair and body care category insights
• Generate the insights needed to create consumer demand through Social Media Excellence
• Promote a disciplined culture of media measurement and creative quality
• Lead the measurement plans for campaigns, audiences, and creative
• Work alongside eCommerce content specialists and insight leads to improve performance
• Manage a variety of insight deliverables including social listening, influencer, search, ratings & reviews, brand lift, and competitive analyses  

Key Behaviors: This person must be a self-starter, action-oriented and curious about beauty consumers with a “can-do”, positive attitude

• Passionate:  You have a deep love for beauty trends, social media, consumer behavior, and media technology
• Insights Obsessed:  You are an expert in uncovering and communicating consumer insights, with a strong ability to analyze, interpret, visualize and present large data sets – bringing insights to action
• Storyteller:  You inspire others to see the possibilities, distilling various data sources into one clear story to provoke action.  You are comfortable with numbers and appreciate analytics to help tell a story.  You can turn complex concepts into simple and understandable stories for non-tech audiences.
• Resourceful: You ask the right questions, don’t stop until you understand “the why”, and always find a way to link your work to business impact.  You have a scrappy ability to connect multiple inputs to complete our category, brand, and consumer puzzles.  Your curiosity shines in everything you do.
• Problem Slover: With a lot of data sources, tools, and business partners – you can adeptly navigate the best way to answer research briefs, manage expectations, and deliver actionable insights.  You have a strong ownership-mentality.

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.