Role Summary/Purpose:
Synchrony Financial has an opening for an AVP, Marketing – Campaign Orchestration . We are looking for a driven, entrepreneurial minded marketer to help us grow our campaign operations and orchestration. This role is fast paced, and will manage multi-channel acquisition and lead nurture programs to drive product engagement and awareness using various channels including direct mail, email and digital.
This role partners closely with the industry marketing and cross-functional teams to deliver high-quality, on-time campaign execution across digital and offline channels, ensuring all requirements, controls, and compliance standards are met.
Essential Responsibilities:
Own end-to-end operational execution of marketing campaigns across channels (email, direct mail, digital, SMS, etc.) to ensure on-time, accurate delivery and measurable outcomes.
Segmentation and prioritization of target audiences
Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
Serve as the operational bridge between Marketing, Creative, Product, Data/Analytics, Technology, Compliance/Legal, and external partners.
Lead recurring campaign operations standups/status meetings; communicate progress and blockers clearly.
Align stakeholders on scope changes, tradeoffs, and timelines; manage expectations and approvals.
Create standard operating procedures and templates to improve throughput and consistency.
Collaborate with internal & external agencies on creative execution and channel delivery
Partner with analytics teams to measure impact, leverage data to drive future campaigns
Lead cross-functional projects
Manage budget including forecasting and tracking
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below
Minimum of 4 years marketing experience that includes innovating and executing compressive multi-channel marketing campaigns including email, direct mail and digital channels
Ability and flexibility to travel for business as required
Desired Characteristics:
Business to business and consumer marketing experience
Experience interpreting and leveraging data to determine the success of the marketing campaign
Experience with campaign operations, marketing operations, or campaign/project management in a regulated environment preferred.
Experience executing campaigns in marketing automation/CRM tools (e.g., Salesforce Marketing Cloud, Workfront, etc.).
Strong understanding of segmentation, targeting, suppression, and personalization concepts.
Experience managing creative agencies, research or analytic partners
Strong working knowledge of multi-channel marketing campaigns
Able to translate data insights into actionable recommendations and programs
Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis.
Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
Collaborative team player with ability to influence across all levels of organization
Executive verbal and written communication and presentation skills
Grade/Level: 10
The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working:
We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
MarketingSkills Required
- Bachelor's degree OR high school diploma plus 8 years of marketing experience
- Minimum of 4 years marketing experience executing multi-channel campaigns (email, direct mail, digital)
- Ability and flexibility to travel for business as required
- Legal authorization to work in the U.S.; employer will not sponsor visas
- Willingness to take a drug test, submit to a background investigation and fingerprints
- Able to satisfy requirements of Section 19 of the Federal Deposit Insurance Act
- Experience with campaign operations, marketing operations, or campaign/project management in a regulated environment
- Experience executing campaigns in marketing automation/CRM tools (for example, Salesforce Marketing Cloud, Workfront)
- Experience interpreting and leveraging data to measure campaign success and inform future campaigns
- Experience managing creative agencies, research or analytic partners
Synchrony Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Synchrony and has not been reviewed or approved by Synchrony.
-
Parental & Family Support — Parental leave is described as extensive, with long paid leave for birthing parents and additional paid leave for all new parents. Backup childcare and eldercare options provide practical support for caregiving needs.
-
Wellbeing & Lifestyle Benefits — Well-being offerings are broad, spanning integrated wellness tools, dedicated well-being coaches, and an enhanced assistance program. Reimbursements for activities like fitness apps, swimming lessons, art classes, and meditation, along with pet telehealth and adult orthodontia, reinforce lifestyle support.
-
Fair & Transparent Compensation — Pay practices emphasize pay equity across gender and race and a high wage floor for U.S. hourly roles. These signals aim to underpin fairness in base compensation across the organization.
Synchrony Insights
What We Do
At Synchrony (NYSE: SYF), we’re changing what’s possible for people and businesses every single day. From offering financing options to creating innovative tech, we help make shopping go smoothly across a variety of industries, like retail, auto, travel and home. Synchrony is one of the largest issuers of store credit cards in the United States. We help consumers pay over time for important expenses, issue co-branded cards for small- and medium-sized business credit products, as well as offer consumer savings products through Synchrony Bank. So, how can we change what’s possible for you?
