AVP, ETFs & Capital Markets Strategy | Investment Products

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Fort Mill, SC, USA
In-Office
Fintech
The Role

Where Ambition Meets Innovation

Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

Job Overview:

The Investment Products team within LPL’s Investment Management Solutions (IMS) group is responsible for delivering a highly competitive set of investment solutions across LPL’s brokerage and advisory platforms. This includes the platform and product offering, advisor/client access to solutions, and promotional activities.  The team’s goal from an investment product management perspective is to enhance our advisors’ and their clients’ experience and ability to grow and to enhance our firm’s economic and risk profiles. 

The position requires a candidate with deep investment product experience, specifically with ETFs and capital markets.  The ability to lead in partnership with other teams within IMS and across the organization is also critical to the role.  Experience with investments and the ability to operate independently to advance projects and handle advisor escalations are baseline skills required of the role.  Lastly, deep industry connectivity is expected in order to stay on top of industry trends and be an active voice across the space. 

Responsibilities:

This role will be responsible for evolving, managing and marketing ETF and capital market products, focusing on market research, financial analysis, developing client-facing materials, and providing strategic insights to drive revenue growth and capital raising. This leader will drive continual platform enhancements to offer a robust fund menu across ETFs and capital market business lines and set the prioritization of our product pipeline in support of demand coming from our growing acquisitions. The role will also be responsible for other cross-functional collaboration with LPL’s Research, Legal, Compliance, Operations, Marketing/Communication, Technology and sales/business development teams to collectively create great client outcomes. 

Platform Evolution and Strategy

  • Analyze market trends, investor demand, and competitive dynamics to define differentiated investment themes and shape compelling product narratives.

  • Explore new investment structures and opportunities to drive strategic product expansion.

  • Set the strategic direction for product sourcing and pipeline, manage product intake and prioritization, identify and close platform gaps, and ensure the platform evolves to meet emerging areas of advisor and investor demand.

  • Leverage asset flows, fund and industry trends and firm- and industry-level product usage insights to advise on strategic platform positioning.

  • Engage with asset managers to curate and maintain a best-in-class product shelf aligned with the firm’s broader objectives.

Product Education and Marketing

  • Engage with advisors to explain product design, features, performance drivers, limitations and suitability.

  • Create/publish educational white papers, pitch decks, fact sheets, and other marketing materials and execute marketing campaigns and roadshows to increase engagement and adoption.

  • Support new product launches by developing clear, effective talking points for inbound and outbound dialogue with partners and advisors.

  • Prepare executive-level, data-driven and well-structured presentations that effectively convey ideas, trade-offs and outcomes to senior leadership. Must also be able to distill complex topics into clear recommendations for senior management decision making.

Advisor / Client Enablement

  • Be a point of escalation for removing frictions in workflows and resolving complex problems in selling or servicing products.

Leadership

  • Be an agent of change to influence – at both the industry and firm level – how we support new product innovation to investment offerings.

  • Provide project leadership on a variety of firm roadmap initiatives. 

What are we looking for?
We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Qualifications:

  • Bachelor's degree

  • A minimum of 7 years of related experience in the financial services industry. 

Core Competencies:

  • Deep understanding of investment products, product trends and industry regulations

  • Excellent presentation, quantitative and analytical skills

  • Experience working with investment-oriented databases and analytical software including Morningstar, FactSet and Excel

  • Investment Product management experience associated with evaluating dynamic decisions and contributing towards recommendations that enhance the product offering

  • Ability to lead projects in a matrix managed fashion leveraging strong interpersonal and written communication skills

Preferences:

  • Experience with investment product underwriting, manufacturing and issuance a plus.

  • FINRA Series 7/66 required.  Series 24 preferred.


 

Pay Range:

$121,514-$202,524/year
 
Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!
 

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

For further information about LPL, please visit www.lpl.com.

Join LPL Financial: Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation’s leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

  • Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team. Learn more about our leadership team here!

  • Limitless Career Potential: Your career at LPL has no limits, only amazing potential. Learn more about our careers here!

  • Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients. Learn more about our mission and values here!

  • Impactful Work: Our size is just right for you to make a real impact. Learn more here!

  • Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds. Learn more here!

  • Community Focus: We care for our communities and encourage our employees to do the same. Learn more here!

  • Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home. Learn more here!

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.

EAC12.9.25

LPL Financial Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about LPL Financial and has not been reviewed or approved by LPL Financial.

  • Retirement Support — Retirement programs include a company 401(k) match that is frequently highlighted as a strong component of total rewards. Feedback suggests these features meaningfully enhance long‑term financial value.
  • Equity Value & Accessibility — An employee stock purchase plan with a meaningful discount and lookback is highlighted as accessible ownership. Feedback suggests the plan adds tangible upside beyond base salary.
  • Parental & Family Support — Paid parental leave has been expanded alongside family‑building and adoption support. Feedback suggests these benefits compare well to large‑employer standards.

LPL Financial Insights

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The Company
HQ: San Diego, CA
8,926 Employees
Year Founded: 1989

What We Do

Financial advice is changing, and at LPL Financial, we’re at the forefront. We’re building a future where advisors can—with no friction or complexity, as simple as turning the dials—pick the business model, services, technology, and product mix that best meet their clients’ needs. With one platform, one sign-on, and one team to call, you can take your business anywhere you want it to go. There are no limits to your growth, and we’ll partner with you every step of the way. Your greatness is our goal. LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker/dealer*. We serve independent financial advisors and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. LPL.com Securities and Advisory Services offered through LPL Financial. A registered investment advisor, Member FINRA/SIPC.

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