AVP, Ad Tech Partnerships and Innovation

Role Summary/Purpose: 

Synchrony is continuing to evolve a world class Performance Media Growth Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Ad Tech Partnerships and Innovation  to foster strategic collaboration both across our organization and with our external vendors. This role will be key in driving innovation across our core growth initiatives, ensuring our organization is industry leading with emerging paid media trends and practices. This role will also be vital in facilitating new vendor onboarding and partnership management to maximize value from our partners.

Essential Responsibilities:

• Collaborate with Paid Media, Analytics, and Marketing Platform teams to understand business needs to bring new ways to reach and engage with their target consumers 

• Work with paid media leads to evolve media buying activities, and balance new projects with their day-to-day workloads 

• Coordinate discovery with new innovative vendors and ad tech partners; hosting cross-department meetings to learn about new vendors and capabilities 

• Partner with sourcing, legal, supplier management, and finance teams on new vendor onboarding, risk assessments, contracts, and renewals

• Frequently review leading industry news subscriptions, communicating key updates to the enterprise

• Build presentations for senior leadership that outline our Ad Tech capabilities, industry trends, and digital roadmaps

• Support media channel teams with vendor management, assisting negotiations for JBP agreements and relationship check-ins

• Prioritize projects to balance innovation while always ensuring the teams are baseline activity is best in class 

• Support the Paid Media billing process and forecasting; improving communication and visibility with client marketing teams

• Maintain key marketing subscriptions, manage renewals and oversee all usage reporting, including progress against JBP targets

• Evaluate opportunities for AI throughout the org and support AI and Model review processes

• Manage user access for the Media Team across internal systems and media platforms

• Assist with operational process documentation and training for stakeholders

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s Degree, in lieu of degree, HS Diploma/GED and 7 years of experience in digital marketing and/or ad tech. 

• 3+ years of experience in Ad Tech with Digital Media experience 

• Experience managing ad tech vendor relationships, contract negotiations, and JBP roadmaps

• Experience onboarding new vendors through legal reviews, risk assessments, and contract terms. 

• Experience building and maintaining dashboards across excel and/or Tableau

• Working knowledge of ad tech platforms and tools (i.e.  Google Marketing Platform, DV360, DoubleVerify, Meta, Pinterest, LinkedIn, LiveRamp, or similar) 

• Ability and flexibility to travel for business as required

Desired Characteristics:

• 3+ years experience in an agency environment 

• Familiarity with the governance and process requirements of a financial company

• Experience working strategically with media vendors in a digital marketing capacities 

• Very organized, exceptional attention to detail, project tracking and follow-through 

• Ability to navigate a highly-matrixed organization, coordinating between multiple stakeholders

• Experience communicating with legal and finance stakeholders with limited paid media backgrounds

• Excellent time management skills and ability to prioritize to deliver against deadlines 

• Solution oriented and self-directed with experience creating and owning strategic plans

• Proactive with initiative to respond to requests quickly and resolve stakeholder needs

• Ability to determine solutions for new problems presented to the organization

• Proficient with Powerpoint, creating presentations for senior leadership

Grade/Level: 10

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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