AVP of Branches- Eastern Region

At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. But it’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.

Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority. 

Get to know us:  About - Gesa Credit Union

As the Assistant Vice President (AVP) of Branches – Eastern Region at Gesa Credit Union, this role leads branches and their teams in delivering exceptional member experiences and building meaningful relationships that improve the financial well-being of our members and communities. The AVP of Branches provides coaching, development, and hands-on support across the assigned division to ensure operational excellence and the achievement of branch, market area, and organizational goals. 

This position provides direct leadership to Branch Market Managers and oversees a minimum of four (4) market areas. This leader works closely with teams to elevate performance, promote service standards and foster a culture of accountability and collaboration across the branch network. This role calls for a visionary, people-centered leader who demonstrates innovation, builds strong business and community partnerships, and leads with integrity, teamwork, and diplomacy. 

1. Provide exceptional member service and support service and sales initiatives in alignment with established service standards, performance expectations, and member experience goals
2. Maintain an up-to-date and comprehensive knowledge of all credit union products, services, policies and procedures, as well as industry regulations
3. Collaborate with department leaders to maintain a cohesive, highly trained, and motivated staff sufficient to meet member service and department demands
4. Support, mentor, and lead the development of team members through coaching, consistent one-on-one meetings, on-the-spot coaching, and structured development
5. Recommend, collaborate, and innovate new models and enhancements for the member experience, products and offerings, branch roles, staff development, metrics and analytics, relationship building, community involvement, and the Member Fulfillment department
6. Attend training sessions, conferences, and seminars, as approved by the team leader. Maintain awareness of policies and regulations related to the duties and responsibilities of the branch and staff
7. Ensure full adoption of Salesforce and related member relationship management systems
8. Create, monitor and execute departmental sales campaigns and promotions
9. Collaborate with branches to develop, monitor, and support branch staff in delivering exceptional member service and achieving organizational, divisional, and branch sales goals and objectives
10. Partner with internal business partners (e.g., Mortgage, Commercial, and Gesa Investment Services) to support campaigns, enhance member service and offerings, and increase branch staff involvement and education
11. Consistently develop and maintain business partner relationships within the community
12. Collaborate with Community Outreach, Learning & Development and Marketing to ensure the Division is well represented and engaged in the communities served
13. Oversee employment decisions, the progressive disciplinary process, and timely staff evaluations for direct reports, including assigned Market Managers, and support these processes across the Division
14. Monitor, address, and report on trends in department and Division operations. Develop recommendations for cost efficiencies and enhancements to products, pricing, policies, procedures, and processes
15. Prepare and report Division and branch performance results on a monthly and quarterly basis to support informed decision-making and accountability
16. Recommend, implement and supervise the budget for the Division. Develop recommendations for cost efficiencies and enhancements to products, pricing and processes
17. Assist branch leaders and staff with complex member, staffing and system challenges
18. Collaborate with other departments to improve policies, procedures, communication, the member experience, and the user experience on behalf of the Retail department
19. Regularly work as a resource on various organizational projects as needed
20. Promote and support a digital-first banking initiative aligned with membership growth strategies to offer convenient and seamless connections to the Credit Union
21. Provide strong operational oversight as the first line of defense by ensuring branches conduct business in a safe, sound, and consistent manner; proactively identify and mitigate risk; and ensure adherence to all regulations, policies, procedures, and internal controls
22. Maintain and protect all sensitive data utilizing the highest standard of confidentiality and professionalism
23. Provide oversight of the security, physical facility and property, including general maintenance and upkeep of the branches
24. Successfully perform the duties, responsibilities, and job functions of the VP of Branches in their absence
25. Demonstrate and support credit union values and service standards
26. Spend a minimum of 60% of the work week in market supporting assigned Market Managers and branch teams, with a focus on sales and service, process improvement, coaching, and staff development

1. Excellent written and verbal communication skills
2. Ability to make quality decisions in a timely manner 
3. Strong organizational, problem-solving, attention to detail and analytical skills
4. Consistently display interpersonal and leadership skills to relate effectively and professionally to members, the public, team members, and all levels of management 
5. Provide informed, professional and accurate service and support to all members, departments and team members, displaying respect for all areas of diversity and levels of knowledge
6. Ability to manage constantly changing priorities with versatility, flexibility, and enthusiasm
7. Ability to perform required work under very limited supervision
8. Ability to formulate, implement and administer policies and procedures relating to credit union branch operations
9. Establish, teach, monitor and adjust clearly defined goals (both personally and for your team) to achieve objectives
10. Display and maintain a well-balanced understanding of credit union or banking functions, including operations and lending
11. Ability to work with Internal Audit and Compliance to ensure adherence with internal controls and regulations
12. Understand and perform Bank Secrecy Act (BSA) functions as applicable to job responsibilities

• Leading Others
• Developing Others
• Emotional Intelligence
• Social Responsibility
• Performance & Results Orientation

1. Bachelor’s degree required or equivalent job experience will be accepted in lieu of a degree
2. Minimum of five (5) years of retail branch management experience
3. Two (2) years of experience leading multiple retail branch locations and managers preferred
4. Proficient with standard office equipment, MS Office, computer and reporting applications, software, and credit union programs
5. Regular travel is required within assigned market areas and to other business locations as needed to fulfill leadership responsibilities, support branch operations, and participate in meetings and development opportunities

In exchange for bringing your talent to Gesa, here are a just a few of the benefits and perks we offer:

• Competitive Pay
• Medical, Dental, Vision, and Life Insurance
• 20 days/year of Paid Time Off – Plus 10 Paid Holidays!
• 401(k) Match
• Incentive Program
• Tuition Assistance and Student Loan Repayment
• Commuter Benefits
• Paid Time Off to Volunteer in the Community
• Product discounts
• Engaging Work Environment
• Rewards and Recognition Programs

*While our full pay range is listed, most new team members typically start between the minimum and midpoint based on their experience and qualifications.  This approach gives room to grow within the role as your career progresses with us!"

Get wise to what’s possible with a career at Gesa. Join us!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact the HR Department at (509) 378-3100 or [email protected] to request an accommodation.

Gesa Credit Union reserves the right to revise or change the job description as the need arises. This job description is not all inclusive of total job responsibilities nor does it constitute a written or implied contract of employment.

Selected candidate(s) must be able to pass a pre-employment credit/background check.

Gesa Credit Union is an Equal Opportunity Employer and strong advocate of workforce diversity. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.

Equal Employment Opportunity (gesa.com)