AVP, Affinity Product and Platforms

 Position Responsibilities

- Business Strategy and Evolution: Strategic leadership of the Affinity H&D/LLB Product and Platforms organization, including setting the product strategy in line with the overall business strategy, and driving product/solution innovation.

- Competitive Intelligence: Establish a view of the competitive market for Affinity and generate insights to assist in product development, distribution strategies, and marketing strategies.

- Business Roadmap: Maintain the product and capability roadmap for the H&D/LLB business, including planning short- and long-term product deliverables in partnership with peers/stakeholders.

- Leadership: Lead and develop a team of 15 Product and Delivery professionals, clearing roadblocks, and promoting employee engagement.

- Delivery: Senior sponsorship of approved growth initiatives and projects, including accountability for managing scope, launch timing, and budget.

- Digital Experience: Define the H&D and LLB digital experience strategy, capabilities, and delivery roadmap to drive increased sales and improved customer experience.

- Distribution Effectiveness: Consult with distribution teams to influence the optimal distribution of Manulife’s products consistent with the product strategy and drive sales conversion end-to-end in the funnel from digital engagement, through advice, and fulfillment.

- Marketing and Value Proposition: Collaborate with marketing on campaigns to grow our sales and brand while ensuring the value proposition and key messages for each product are conveyed across marketing vehicles.

- External Relationships: Represent Manulife Affinity externally, including participating on industry committees, speaking engagements, and meeting with sponsors and advisors.

- Vendor Management: Develop and maintain strong positive relationships with key third-party delivery partners or vendors to facilitate delivery of leading experiences while managing cost to Manulife.

- Financial Management: Manage product budget effectively and partner with pricing to understand and manage the profitability of our product portfolio.

 Required Qualifications

- Experience in product strategy including research, business casing, product development, execution, measurement of results, and financial analysis of the portfolio.

- Experience in product, delivery, service, distribution, marketing, or process management, preferably including previous exposure to Affinity.

- Experience in getting deliverables from ideation to market launch.

- Excel at leading, inspiring, coaching, mentoring, and developing a cross-functional team of product and delivery specialists.

- Understanding of the target market for Affinity products and the competitive marketplace to enhance Manulife’s position.

 Preferred Qualifications

- Awareness of industry issues, emerging trends, and the opportunities/challenges these may present.

- Effective delegator capable of overseeing a complex portfolio of products and projects and providing strategic direction to senior product staff.

- Effective communicator both internal and external to Manulife, able to represent Manulife externally with advisors, clients, and partners.

- Enthusiastically share the product and capability roadmap and vision across the organization to educate and gain support from stakeholders.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.