AV Activation Executive

Job Description:

About the role 

The successful candidate will be joining a friendly and collaborative AV community with the expectation of delivering best in class AV planning & buying client servicing, commercial delivery, media owner relationships. This individual should show robust organisation, diligence, positivity, respect, and a passion for the role. 

We are a location-agnostic team based in 5 offices across the UK, with around 25 of those based in Manchester. As an AV Executive your responsibilities & areas of accountability will cover (not exhaustive): 

Key Accountabilities 

Campaign Planning Assistance: Supporting the team to provide best-in-class implementation and innovative AV media solutions in response to briefs from clients 

Campaign delivery assurances: Ensuring AV activity across Linear, VOD, Cinema and Audio is delivered to value and contractual guarantees 

Buying Excellence: Demonstrating consistent rigour and accuracy throughout the AV buying process to deliver high quality campaigns for clients 

Investment Support: Provide support in tracking client investment through both forecasting tools and as part of the AV buying process, demonstrating commercial acumen 

Performance Analysis: Responsible for the generation of reports and insightful analysis on delivery and effectiveness of campaigns. 

Financial Accuracy:  Support the team in ensuring timely and accurate billing of client campaigns on a monthly basis 

Industry Trends: Keeping up with what’s happening in the world of AV Media, having an opinion, and proactively sharing updates both internally and with wider stakeholders 

Excellent Communication: Forging positive relationships through strong communication with internal teams, media partners and clients 

Training Excellence: Engaging proactively with all relevant training schemes including TV Masters, Media Maths and presentation training 

Activation tasks 

TV & VOD Planning & buying: Creating accurate front sheets & trackers in advance to launch, managing specials & PYOs, actioning daily turn arounds driving optimisations across campaign, leading surgeries and ensuring Saleshouses action feedback.  Understanding audience sizes, market conditions and efficient trading routes to drive best in class AV planning for client delivery. 

Audio Planning & buying: Ability to utilise RACE & JET to plan, track and deliver best in class Audio campaigns. Strong relationships with Digital audio contacts providing clear communication from briefing to booking. Understanding of Digital audio planning & booking process encompassing Prisma, Tags etc 

Cinema planning: Clear understanding of cinema trading routes for strategy and planning, CPM commitments & delivery, weekly tracking and accountability for billing. 

AVP & Caria: Proficient use of AVP to support wider team through campaign set ups, updating shares, managing VP, ensuring alignment with plans & POs, aligned to Caria. 

Audit & Econometric data: Sourcing accurate data across all channels TV, VOD, CTV, Audio, Cinema to support team with key audit & econometric tracking tasks for comprehensive measurement. 

Campaign set ups: Ensuring all buying briefs are accurate and saved in folders. VOD & Radio booking forms are loaded accurately on Zoho within timeframes, client specific naming conventions are followed, confirming all campaigns are pre-checked and confirmed with SHs, Tags and trackers are set up prior to internal and external SLAs, Saleshouses have confirmed all requirements are met for go live, Campaigns have gone launched on live date for successful campaign launches. 

Knowledge & Skills 

• Clear understanding of the AV marketplace and new opportunities 

• Clear understanding of the role of AV on media plans 

• Excellent communication & problem-solving skills 

• Excellent attention to detail 

• IT literate 

• Strong presentation abilities 

• Organised & professional  

​ 

Measures of Success 

• Internal, media owner and agency feedback 

• Performance descriptor being Successful, Very Strong or Exceptional 

• Team retention & progression 

• Client growth and development 

• Personal Development 

• Internal & external relationships 

• Contribute to award winning work 

• 100% accuracy on all AV output 

Experience 

• Experience in TV, VOD, Cinema, CTV and Audio planning and/or buying 

• Experience training new starters 

• Mature & proactive approach to people & workloads 

• Owning strong relationships 

• Ability to ensure 100% accurate output across AV processes 

A Few Of The Benefits 

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning  

• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)  

• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years  

• You'll have a hybrid working schedule, with flexible start/end hours  
    

Inclusion and Diversity 
 
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. 
 
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. 
 
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. 
 
About Dentsu 
 
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. 
 
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive. 

#LI-Hybrid #LI-Carat

Location:

Brand:

Time Type:

Contract Type: