WXII/WCWG in Winston Salem, NC has an opening for a Media Analytics Director. As Media Analytics Director, you will analyze all impressions and research information to design compelling stories for our sellers, help guide outside promotion, and assist our newsroom in analyzing viewership data. This is a great opportunity to join one of the broadcast industry's most respected companies, Hearst Television. This role utilizes Nielsen software, Marshall Marketing, and Wide Orbit Media Sales. Media Analytics Directors will be engaged in providing relevant research and strategic guidance to the stations' news, programming and creative services departments, while being analytical, creative and proactive. You will report to the General Sales Manager.
Responsibilities
- Create compelling presentations that promote the marketing power of all of our media platforms
- Play a critical role in the advertising sales department working with station management on projects and marketing plans as well as sports and specials opportunities
- You will participate in sales, promotional, and news activities. This includes presentations to clients, station management, and at full station staff meetings
- Command of multiple software applications using Nielsen research and other qualitative data
Requirements
- Prior advertising, marketing or broadcast experience preferred but not required
- Must be analytical, creative and have desktop publishing expertise
- Must be curious and passionate about consumer and media habits, with a focus on positioning research data in the most positive manner
- Related military experience will be considered
- Proficiency in Nielsen software, Wide Orbit Media Sales, and Marshall Marketing a plus
- Proficiency in Excel (can maintain complex spreadsheets) and PowerPoint required
- Related military experience will be considered
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- Proficiency in Excel (maintain complex spreadsheets)
- Proficiency in PowerPoint
- Must be analytical, creative, and have desktop publishing expertise
- Must be curious and passionate about consumer and media habits
- Proficiency with Nielsen software
- Experience with Wide Orbit Media Sales
- Familiarity with Marshall Marketing
- Prior advertising, marketing, or broadcast experience
- Related military experience considered
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
