Audience Insights Analyst

Posted 2 Days Ago
Easy Apply
Be an Early Applicant
Atlanta, GA, USA
In-Office
Senior level
Digital Media
The Role
The Audience Insights Analyst will analyze user data to identify trends and make recommendations for content strategy, build dashboards, and collaborate with teams to enhance user engagement and experience.
Summary Generated by Built In

About The Weather Company:

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job brief:

We are looking for a competitive, self-motivated analyst who is passionate about identifying user trends and growth opportunities through data. The ideal candidate will be able to translate raw metrics into actionable insights that inform content strategy, drive leadership decisions, and optimize engagement. Excellent communication skills and the ability to manipulate and interpret large datasets are essential.

The impact you'll make:

  • Build and maintain dashboards in Amplitude and other suites to track North Star metrics and train teams to use data for daily content and messaging decisions.
  • Understand how content is delivered on apps and websites by the content team and user flows to find areas for improvement.
  • Proactively develop new analytical approaches, frameworks and hypotheses to inform strategy.
  • Provide credible, action-oriented analysis and recommendations.
  • Extract key points from large datasets and share complex learnings in an easy-to-understand way.
  • Identify and build user segments based on behavioral data.
  • Analyze A/B tests and other experiments to optimize user experience and engagement.
  • Identify abnormalities in user behavior via data that may indicate product issues or opportunities.
  • Gather requirements for new features to ensure meaningful tracking is implemented.
  • Participate in efforts to develop rules around data standardization and see them through to implementation.
  • Collaborate with engineering teams on product issues identified via data and work toward solutions.

What you've accomplished:

  • Strong organizational skills, attention to detail, deadlines, and time management
  • Experience with data visualization tools (Tableau, Looker, Preset, or Google Looker Studio)
  • Comfortable in a fast-paced, results-driven environment.
  • Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, Engineering, or a related STEM field; or commensurate experience.
  • 5+ years of data analysis for a consumer-facing product.
  • 3+ years of experience analyzing user behavior and content engagement in a newsroom preferred.
  • Expert-level SQL skills.
TWCo Benefits/Perks:
  • Flexible Time Off program
  • Hybrid work model
  • Variety of medical insurance options including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment

Top Skills

Amplitude
Google Looker Studio
Looker
SQL
Tableau
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Atlanta, GA
831 Employees
Year Founded: 1982

What We Do

The Weather Company | An IBM Business. Learn more about our technology, leadership, expertise and more.

Similar Jobs

MongoDB Logo MongoDB

Senior Product Manager

Big Data • Cloud • Software • Database
Easy Apply
Remote or Hybrid
2 Locations
5550 Employees
118K-231K Annually

SoFi Logo SoFi

Business Continuity 2LOD Oversight Manager

Fintech • Mobile • Software • Financial Services
Easy Apply
Remote or Hybrid
United States
4500 Employees

SoFi Logo SoFi

Operational Risk Challenge & Advisory Senior Analyst

Fintech • Mobile • Software • Financial Services
Easy Apply
Remote or Hybrid
United States
4500 Employees

PwC Logo PwC

Digital Marketing Technologist Director

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Hybrid
7 Locations
370000 Employees
155K-410K Annually

Similar Companies Hiring

Grocery TV Thumbnail
Software • Retail • Marketing Tech • Hardware • Digital Media • AdTech
Austin, TX
56 Employees
bet365 Thumbnail
Digital Media • Gaming • Software • Esports • Automation
Denver, Colorado
9000 Employees
Hedra Thumbnail
Software • News + Entertainment • Marketing Tech • Generative AI • Enterprise Web • Digital Media • Consumer Web
San Francisco, CA
14 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account