Audience Development Specialist, UK

This role is responsible for supporting the execution of audience development strategies that drive engagement, growth, and retention across digital channels. The role collaborates cross-functionally to plan, deliver, and optimize audience-focused initiatives that increase reach, relevance, and sustained interaction with content, campaigns, and communications. The role applies judgment, analysis, and problem-solving within established policies and procedures to help ensure global strategies are effectively adapted to diverse audiences and distribution contexts.

This role is responsible for supporting the execution of audience development strategies that drive engagement, growth, and retention across digital channels. The role collaborates cross-functionally to plan, deliver, and optimize audience-focused initiatives that increase reach, relevance, and sustained interaction with content, campaigns, and communications. The role applies judgment, analysis, and problem-solving within established policies and procedures to help ensure global strategies are effectively adapted to diverse audiences and distribution contexts. 

Essential Duties & Responsibilities 

• Plan and execute audience development initiatives to grow, engage, and retain defined audiences across digital platforms and channels. 
• Analyze audience behavior, engagement metrics, and performance data to evaluate effectiveness and identify trends, gaps, and opportunities for improvement. 
• Apply insights from data and testing to refine targeting, messaging, timing, and channel mix within established guidelines and best practices. 
• Coordinate audience-facing distribution efforts, including content promotion, channel optimization, and campaign support, to improve reach and engagement. 
• Contribute to the development and adaptation of audience-related assets, workflows, and documentation to support consistent global execution. 
• Monitor and report on audience growth and engagement metrics, preparing summaries and recommendations to inform ongoing optimization. 
• Ensure work is completed in accordance with established policies, procedures, and quality standards. 
• Partner with cross-functional teams such as Marketing, Content, and Customer-focused functions to align audience strategies with broader engagement and growth objectives. 
• Perform other duties and responsibilities as required to support business needs. 

Job Level Competencies 

• Knowledge of principles, theories and concepts in area of discipline. Competent in all job functions and has a general understanding of the industry’s practices, techniques and standards. 
• Develops solutions for a variety of situations and works on projects requiring evaluation and analysis. May refer to policies, practices and precedents for guidance; determines best course of action to achieve results. 
• Work is performed independently and requires the exercise of judgment and discretion. May receive some limited guidance for new assignments. Work may be reviewed for overall adequacy. 
• Collaborates with management and team members within the department/function and other areas of the organization. May represent department internally or externally. 
• Actions may impact on the success of the overall department and/or the organization. Failure to accomplish work or erroneous decisions may result in delays to projects, loss of revenue or allocation of additional resources to remedy. 

Qualifications 

• Preferred relevant experience in related role or a comparable mix of training, education, and experience. 
• Ability to analyze audience, engagement, or performance data and translate findings into actionable insights. 
• Strong problem-solving skills with the ability to apply judgment within defined guidelines and processes. 
• Effective written and verbal communication skills suitable for cross-functional collaboration. 
• Great attention to detail. 
• Strong organizational skills with the ability to manage multiple initiatives and deadlines in a structured environment. 
• Proficiency with common digital platforms, analytics tools, and reporting methods used to track audience performance. 

Preferred Qualifications 

• Education: University degree preferred. 
• German language preferred but not mandatory. 
• Experience supporting audience growth, content distribution, or lifecycle engagement initiatives. 
• Familiarity with analytics, marketing automation, or audience measurement platforms. 
• Exposure to testing, experimentation, or optimization methodologies for digital channels. 
• Experience contributing to global or multi-market audience programs preferred. 

Working Conditions & Physical Demands 

This position requires the ability to remain in a stationary position for extended periods and involves frequent use of a computer and other standard office equipment. It also requires effective communication in person and through digital channels, occasional movement within the workspace, and handling of light materials (typically under 10 pounds). Specific vision abilities include close vision and the ability to adjust focus. It may be performed in an office, remote, or hybrid work environment, depending on business needs and applicable work arrangements. Standard working hours apply, though flexibility may be required to accommodate deadlines or collaboration across time zones. Travel may be required depending on business needs. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions. 

Cision, Inc. "the Company" only communicates with candidates and extends job offers through direct channels, not third parties.