The Audience & Customer Data Analyst is responsible for transforming customer and audience-level data into actionable insights that inform marketing strategy, audience targeting, and performance optimization. This role blends customer data expertise, analytical rigor, and cross functional collaboration to support data-driven decision making for marketing and business stakeholders.
Success in this role requires strong customer data fluency along with a deep understanding of the customer journey and effectively analyzing and communicating audience-level performance across touchpoints.
Key Responsibilities
Audience Strategy
- Lead audience strategy and targeting approach for their assigned brand across media, CRM, and site
- Drive audience insights and profile analysis to inform targeting strategy and support personalization efforts
- Own new audience processes, documentation, and communication to shape audience builds, activation and measurement requirements
- Manage internal audience roadmap with goals, KPIs, and timing to scale best practices
Data Analysis
- Analyze customer and audience-level data to identify behavioral patterns, funnel progression trends, and conversion outcomes
- Evaluate segmentation logic and audience strategies, identifying improvement opportunities based on performance
- Conduct root-cause and cause-and-effect analysis to understand drivers of business and marketing performance
Cross-Functional Collaboration
- Collaborate closely with internal and external stakeholders to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements
- Support stakeholders in understanding data logic, analytical outcomes, and audience-level implications
- Respond to ad hoc analytical requests from leadership in fast paced environments
Basic Qualifications:
- Bachelor’s degree
- 5+ years of experience in digital paid media, with exposure to audience strategy, data-driven planning, and activation
- Strong understanding of programmatic media, platform targeting capabilities, identity solutions, and audience management workflows
- Deep analytical and problem-solving skills, with the ability to interpret complex datasets and derive meaningful insights
- Experience working with customer data, audience segmentation, or customer journey analytics
- Proven ability to collaborate with cross functional teams, external partners, and stakeholders at multiple levels
- Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights
Preferred Qualifications:
- Experience with Customer Data Platforms (CDPs) and audience modeling
- Familiarity with marketing measurement, CRM programs, or multi‑tier marketing environments
- Demonstrated experience leading audience-led testing, measurement frameworks, and performance reporting initiatives
- Automotive industry experience
Skills Required
- Bachelor's degree
- 5+ years of experience in digital paid media
- Experience with audience strategy, data-driven planning, and activation
- Strong understanding of programmatic media, platform targeting capabilities, identity solutions, and audience management workflows
- Strong analytical and problem-solving skills, including interpreting complex datasets and deriving insights
- Experience with customer data, audience segmentation, or customer journey analytics
- Ability to collaborate with cross-functional teams, external partners, and stakeholders
- Strong verbal and written communication skills, including translating technical findings into business insights
- Experience with Customer Data Platforms and audience modeling
- Familiarity with marketing measurement, CRM programs, or multi-tier marketing environments
- Experience leading audience-led testing, measurement frameworks, and performance reporting initiatives
- Automotive industry experience
Stellantis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stellantis and has not been reviewed or approved by Stellantis.
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Pay Growth & Progression — Contract-driven increases lifted hourly wages roughly 25% over 4.5 years and restored cost-of-living adjustments, pushing top rates near $42 per hour by the end of the agreement. Union hourly positions appear to have benefited most since the 2023 deal.
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Affordable Benefits — UAW-represented hourly workers pay no premiums and about 3% of total healthcare costs while receiving comprehensive medical, dental, vision, and wellness coverage. This creates materially lower out-of-pocket costs for represented hourly roles.
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Retirement Support — Post-2007 hourly hires receive a 10% employer 401(k) contribution and legacy workers saw defined-benefit improvements with retiree bonuses. Salaried roles also cite a 401(k) with employer match and contribution up to a maximum of 8%.
Stellantis Insights
What We Do
Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.
