About Foundry
At Foundry, formerly known as IDG Communications, and rebranded on February 17, 2022, we have played a key role in every major milestone, announcement, and development in modern technology since 1964.
Originally established as the publishing arm of the International Data Group (IDG), we distributed newspapers, magazines, and books globally, featuring prominent brands such as CIO, ChannelWorld, ComputerWorld, PCWorld, and many more.
Today, at Foundry we continue to lead the world by helping companies bring their visions to reality through a combination of media, marketing technologies and proprietary data. Our technology platforms are powered by data from our owned and operated ecosystem of global editorial brands, prestigious awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. While we harness the power of algorithms, optimisation, and automation, what truly fuels our success are the meaningful connections and trusted relationships we cultivate.
What truly sets our hearts on fire is our unwavering belief in technology as a force for good. We are not just bystanders; we are the architects of positive change. With wisdom as our guide, we are spearheading progress in various crucial areas, such as championing diversity and inclusion, democratising tech accessibility, and championing women in leadership roles.
About the Role
This is a full-time, fixed-term 12-month contract position.
We’re looking for a proactive and versatile Digital Marketing Executive to drive both digital marketing campaigns and targeted attendee outreach for executive events. This dynamic role blends creativity, data-driven strategy, and relationship-building to grow event attendance, foster engagement, and strengthen our attendee community.
Responsibilities:
- Conduct targeted outreach via LinkedIn, email, and telephone to identify, engage, and secure potential event attendees.
- Build and nurture relationships with prospective attendees to increase engagement and repeat attendance.
- Collaborate with the Events Team to align outreach strategies with event goals.
- Maintain accurate attendee records and CRM entries, monitoring engagement and reporting progress toward attendance targets.
- Implement pre-event communications, including reminders, confirmations, and check-ins, to boost attendance and improve the attendee experience.
- Provide actionable insights and reports on campaign and outreach performance to the Head of Marketing.
- Plan and execute multi-channel marketing campaigns to drive attendee acquisition, including email automation, LinkedIn and social media advertising, retargeting, and CRM-based outreach.
- Collaborate with editorial, design, and events teams to develop marketing collateral, media kits, email campaigns, landing pages, and promotional graphics.
- Manage digital marketing platforms and track engagement metrics, using insights to optimise campaign performance.
- Maintain event websites and digital content to enhance visibility, conversions, and attendee engagement.
- Implement pre-event communications (check-ins, reminders, confirmations) to boost onsite attendance and attendee experience.
About You
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- 0–3 years’ experience in marketing, events, B2B outreach, or related roles.
- Proficient in CRM systems (Salesforce, HubSpot, or equivalent) and marketing automation platforms.
- Strong organisational skills with excellent attention to detail and the ability to manage multiple priorities effectively.
- Exceptional communication, relationship-building, and telephone skills, with confidence engaging high-level professionals.
- Self-motivated, proactive, and eager to experiment with innovative marketing and outreach initiatives.
- Analytical and able to track, evaluate, and translate campaign and outreach performance data into actionable improvements.
- Comfortable executing digital campaigns while also engaging directly with potential attendees.
- Creative, results-oriented, adaptable, and able to thrive in a fast-paced, high-energy environment.
About the Benefits
- Convenient Location: Our office in the heart of North Sydney provides an easily accessible commute.
- Additional Leave Options: We offer extra leave options to support your personal needs and enable you to recharge.
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What We Do
Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels. We are Foundry.
