Main Purposes of the Job:
As an Assistant Regional Brand Manager, you will be responsible for supporting the Portfolio Manager in the effective deployment of plans and implementation in respective categories. You will support in execution across all areas of marketing to achieve project objective centered in product marketing and brand building.
Detailed Job Responsibilities:
- Support the Portfolio Manager for category & brand planning, grounded in consumer and customer insights.
- Support the deployment of Brand Marketing Campaigns (ATL/BTL or Through-the-line Campaign Management) for key markets with full ownership & leadership from campaign planning to post launch evaluation, working closely with external marketing agencies & partners.
- Support and manage innovation projects (relaunch/ NPD) including size of opportunity projection, understanding P&L and compliance checking, leading & working closely with innovation project team for assigned category.
- Develop the Selling Story for new product & campaign based on consumer & market insight, working closely with commercial sales & consumer insight team
- Conduct customer research including product testing and consumer insight session for new products/ relaunch with distributor team and focus consumer groups
- Actively recommend solutions and implement improvements for day-to-day operations with functional stakeholders internally & externally
- Plan & Monitor marketing budget for key activities
Location(s)
Thailand
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
