Associate/VP, Digital Marketing Manager
Who We Are:
At Galaxy we are building products and services to help the world invest in economic progress. We believe crypto and blockchain innovations will permeate and improve all aspects of our global economy. Our vision is a society where value and ownership flow as freely as information. Galaxy is a digital asset and blockchain leader helping institutions, startups, and individuals access and navigate the crypto economy. As one of the most well-capitalized and trusted companies in the industry, we provide platform solutions custom-made for a digitally native ecosystem across three complementary operating businesses: Global Markets, Asset Management, and Digital Infrastructure Solutions. Our offerings include, amongst others, trading, lending, strategic advisory services, institutional-grade investment solutions across passive, active and venture strategies, proprietary bitcoin mining and hosting services, network validator services, and the development of enterprise custodial technology. Galaxy’s CEO and Founder Michael Novogratz leads a team of crypto enthusiasts, and institutional veterans focused on the future of finance and Web3. The Company is headquartered in New York City, with global across North America, Europe and Asia.
Additional information about the Company's businesses and products is available on www.galaxy.com.
What We Value:
We are a diverse team of free thinkers, and fast movers united to help investors and creators energize the global economy. We are looking for individuals who thrive in a culture of builders and overachievers and embrace high performance, transparent feedback, and a mission-first approach. Our culture shapes our way of working and gets us where we want to be.
- Seek Excellence.
- Be Selective To Be Effective.
- Be Highly Aligned, Loosely Coupled.
- Disagree Transparently.
- Encourage Independent Decision-Making.
- Build Dream Teams.
Who You Are:
You are a data-driven, multi-channel digital marketing enthusiast who is passionate about the digital economy, fintech, and/or innovation. You are forward-thinking and know how to implement engaging campaigns, customer journeys, and automation workflows. You understand how inbound marketing integrates into the sales funnel and how to best convert and qualify leads. You have experience with best practices and trends in pay-per-click ads and search engine optimization while being able to analyze data and optimize campaigns to drive marketing growth and sales success.
What You’ll Do:
- Use your extensive knowledge of CRM configuration (ideally Hubspot) and technical capabilities to build marketing campaigns, workflows, and reporting
- Ideate and execute email campaigns, user journeys, and inbound workflows to create delightful user experiences
- Plan and execute an effective SEO strategy that increases targeted and organic traffic to our websites and online content
- Develop paid search, display, and re-marketing campaigns that support lead generation goals and maximize ROI
- Continually optimize PPC campaigns by updating keywords, ads, and landing pages, while improving website performance and security
- Provide monthly and quarterly reports with analysis of KPIs
- Collaborate with our Salesforce admin and other team members to maintain data integrity, security, and best practices to build a CRM that is a reliable source of marketing data for the business
- Prepare annual digital marketing budget and manage expenses
What We’re Looking For:
- Bachelor’s degree or equivalent work experience
- 4+ years of experience in digital marketing
- Email and paid marketing campaign management experience including development, execution, and measurement
- Experienced with Google Ads and Google Analytics (i.e. GA4)
- Proficiency with PPC optimization tools and marketing automation platforms
- Experience with HTML, PHP, CSS and related industry standards
- High level of expertise on the HubSpot platform (sales, service, marketing)
- Advanced Hubspot Sales and Marketing Admin Capabilities
- Experience with the Hubspot/Salesforce Integration
- Highly organized and collaborative. Enjoys working with cross-functional teams and agencies, including the ability to manage external contributors
- Excellent time management and project prioritization skills
- You can translate rough business requirements to technical specifications
Bonus Points:
- Experience with AI tools and trends for digital marketing
- Familiarity with cryptocurrency and blockchain technologies
- Copywriting “to channel” and “to persona” capability
- Familiarity with JSON, JavaScript, and relational databases
- Familiarity with HubSpot’s API
What We Offer:
- Competitive base salary and discretionary bonus
- Company-paid health and protective benefits for employees and their eligible dependents
- Free virtual coaching and counseling sessions
- Opportunities to learn about the Crypto industry
- Smart, entrepreneurial, and fun colleagues
- Employee Resource Groups
Apply now and join us on our mission to engineer a new economic paradigm.
Galaxy respects diversity and seeks to provide equal employment opportunities to all employees and job applicants for employment without regard to actual or perceived age, race, color, creed, religion, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital or partnership or caregiver status, ancestry, national origin, citizenship status, disability, military or veteran status, protected medical condition as defined by applicable state or local law, genetic information or predisposing genetic characteristic, or other characteristic protected by applicable federal, state, or local laws and ordinances.
We will endeavor to make a reasonable accommodation to the known limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete the application process or to participate in an interview, please contact [email protected].
