Associate Vice President, Provider Network Development - SMG

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The Associate Vice President (AVP), Provider Network Development (SMG) serves as a key operational leader and external representative for the WVUHS Medical Group (SMG). Focused on the hands-on execution of provider growth, integration, and alignment, the AVP works closely with internal teams and community stakeholders to identify opportunities, lead practice transitions, and strengthen relationships across the network.
This role is responsible for managing the end-to-end process of onboarding new providers and practices into SMG, ensuring a seamless and collaborative experience for all involved. The AVP plays a central role in advancing access, enhancing market presence, and supporting the implementation of the SMG Strategic Plan in partnership with senior leadership.

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Master’s degree in Business, Healthcare Administration, or a related field AND five (5) years of progressive leadership experience in healthcare operations, strategy, or provider relations.
OR

2. Bachelor’s degree in Business, Healthcare Administration, or a related field AND seven (7) years of progressive leadership experience in healthcare operations, strategy, or provider relations.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position.  They are not intended to be constructed as an all-inclusive list of all responsibilities and duties.  Other duties may be assigned.

1. Relationship Development & Market Outreach

• Serves as the external ambassador for the SMG, building trusted relationships with community physicians, hospital leaders, and independent practices to identify growth opportunities and strategic alignment.

• Leads outreach efforts that promote SMG’s mission, value, and service offerings across the region.

2. Provider Integration & Transition Management

• Manages the integration of providers and practices transitioning from local hospital employment into SMG.

• Oversee onboarding workflows and ensure alignment with compliance, HR, legal, medical leadership, and operations teams.

• Coordinates transition plans that promote efficiency, cultural fit, and a high-quality onboarding experience.

3. Team Development and Leadership

• Leads and mentors a high-performing team and fosters a culture of collaboration, accountability and continuous improvement.

4. Operational Execution of Growth Strategies

• Partners with CEO, President, and VP of SMG to support the execution of SMG’s infrastructure development growth plans.

• Help advance new service lines, access initiatives, and regional partnerships that enhance clinical reach and provider impact.

5. Data, Metrics & Reporting

• Develops tools to track progress toward integration milestones, provider pipeline status, and outreach outcomes.

• Regularly reports on business development performance to SMG leadership and identifies opportunities for continuous improvement.

6. Contract Negotiations

• Negotiate and finalize contracts with providers, ensure favorable terms and compliance with regulatory requirements.

• Assure consistency and transparency across specialties and markets and with UHA, as appropriate.

• Recommend and pursue improvements to assure compliance, competitive advantage and accountability in physician employment practices.

7. Internal & External Collaboration

• Acts as a key liaison between SMG and hospital/system leaders across WVUHS and UHA.

• Collaborates with Outreach, Marketing, and Communications teams to ensure alignment with provider engagement, referral growth, and public awareness initiatives.

8. Strategic Support & Alignment

• Supports the development and refinement of SMG's provider network strategy through field insights, physician feedback, and market trends.

• Helps ensure alignment between local integration efforts and broader SMG organizational goals.

9. Representation & Advocacy

• Represents SMG at local, regional, and organizational meetings, effectively communicating strategic priorities and acting as a liaison between community providers and system leadership.

SKILLS AND ABILITIES:

• Strong Communication and Interpersonal Skills: Ability to build rapport, negotiate effectively, and communicate persuasively. 

• Business Acumen: Understanding of healthcare markets, provider contracting, and network management principles. 

• Negotiation Skills: Ability to negotiate contract terms and resolve disputes. 

• Organizational Skills: Ability to manage multiple tasks, prioritize projects, and meet deadlines. 

• Knowledge of Healthcare Industry: Understanding of the healthcare landscape, including payers, providers, and regulations. 

• Problem-Solving Skills: Ability to identify and resolve issues related to network performance and compliance. 

• Proven ability to develop and mentor talent

 PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional Job Description:

Scheduled Weekly Hours:

40

Shift:

Exempt/Non-Exempt:

United States of America (Exempt)

Company:

SMG System Medical Group

Cost Center:

500 SMG Administration

Address:

3040 University Ave

Morgantown

West Virginia

Equal Opportunity Employer

 

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.