Vice President, Media

Reposted 3 Days Ago
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Purchase, NY, USA
In-Office
206K-269K Annually
Expert/Leader
AdTech
The Role
Lead media strategy and operations for a client book, overseeing multi-channel paid media (SEM, Social, Programmatic), staffing, budget, optimization, and testing. Mentor and manage media teams, build standardized processes (including AI-enabled workflows), present to clients and executives, support new business pitches, and drive vendor and cross-functional collaboration to improve campaign performance and service offerings.
Summary Generated by Built In

Move Your Career Forward with DAC as a Vice President, Media  

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Vice President, Media is a senior media leadership role responsible for driving the strategic direction, operational excellence, and continued evolution of DAC's Media practice. This leader partners closely with the SVP, Media to ensure the agency delivers innovative, integrated media solutions that meet evolving client needs while advancing the long-term growth of the practice.
 

The Vice President provides leadership across client strategy, people development, operational consistency, and capability building. They serve as a senior advisor to clients and internal stakeholders, enforce best practices across paid media activation, and help shape how the agency leverages emerging technologies, AI, automation, and new media capabilities to deliver exceptional business outcomes.

This individual leads through influence, develops future leaders, and creates an environment where teams consistently deliver outstanding client experiences while improving efficiency, quality, and profitability.

What You'll Do

Media Practice Leadership

  • Partner with the SVP, Media and other Media Team Leaders to establish and execute the strategic direction for DAC's Media practice.

  • Drive the evolution of media offerings, ensuring they remain innovative, competitive, and aligned with changing client needs.

  • Champion operational excellence through scalable processes, standards, governance, and quality assurance.

  • Lead adoption of AI-enabled workflows, automation, and emerging technologies that improve client outcomes and team effectiveness.

  • Partner with other agency practice leaders to deliver integrated, full-funnel marketing solutions.

  • Support new business efforts through strategic leadership, pitch presentations, and thought leadership.

Client Leadership

  • Serve as senior sponsor and strategic advisor across key client relationships.

  • Act as the senior escalation point for complex client issues and business challenges.

  • Guide integrated media strategies across paid channels while ensuring integration with owned and earned where applicable.

  • Ensure media programs consistently achieve client objectives while identifying opportunities for growth and innovation.

  • Manage profitability, forecasting, utilization, and investment priorities for book of business.

  • Ensure consistent execution across teams and clients.

People Leadership

  • Build, mentor, and develop high-performing SMEs across the Media organization.

  • Foster a culture of accountability, collaboration, continuous learning, and innovation.

  • Drive organizational planning, succession development, and leadership capability across the department.

  • Ensure appropriate resource planning, staffing, and organizational design to support business growth.

  • Establish KPIs that measure team health, operational performance, and client success.

Industry Leadership

  • Represent DAC as an industry leader through speaking engagements, publications, client events, and vendor partnerships.

  • Build strategic relationships with platform partners and technology providers.

  • Stay ahead of industry trends and translate emerging opportunities into agency capabilities.

What You'll Bring

  • 15+ years of progressive media leadership experience, ideally within agencies.

  • Experience leading integrated, full-funnel media programs across multiple industries and client types.

  • Proven success building, scaling, and developing high-performing leadership teams.

  • Strong executive presence with experience advising C-suite clients and agency leadership.

  • Deep understanding of modern media strategy, measurement, AI-enabled marketing, data-driven decision making, and emerging technologies.

  • Experience driving organizational change, operational excellence, and process improvement.

  • Strong financial acumen with experience managing forecasting, resource planning, and business performance.

  • Exceptional communication, presentation, and stakeholder management skills.

  • Growth mindset with a passion for innovation, collaboration, and developing future leaders.

What You’ll Get

  • Professional Growth & Impact: Be part of a globally recognized performance marketing agency with deep investment in data and technology, helping shape the future of analytics-led media strategy at scale while influencing sophisticated enterprise and multi-location marketing programs

  • Collaborative Culture: Work alongside senior leaders across media, technology, and analytics in a global organization that values curiosity, transparency, and innovation

  • Career Development: Access ongoing learning, mentorship, and opportunities to work with cutting-edge tools and top-tier clients in the performance marketing space

  • Competitive Benefits:

    • Competitive salary and comprehensive health benefits

    • Generous PTO, wellness initiatives, and parental leave

    • Retirement savings plans

    • Supportive, collaborative, and casual work environment

How We Work

This role requires three in-office days per week. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected].

At DAC we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs. 

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected total compensation range for this position is starting at $206,000 to $269,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

Skills Required

  • 12-15+ years of experience in Paid Media (digital-first)
  • At least 7 years proven experience managing and developing teams of subject matter experts
  • Experience creating and developing high-performing client media programs spanning multiple channels and tactics
  • Strong understanding of full-funnel media planning including audience and competitive research
  • Expert-level media/campaign planning, management and optimization knowledge
  • Strong expertise with high-performance, full-funnel lead generation and/or sales-focused campaigns
  • Demonstrable presentation skills (creation of materials and in-room presentation)
  • Functional knowledge of tactical execution across SEM, Social, Programmatic
  • Previous hands-on execution experience to effectively coach and guide team
  • Solid knowledge of testing methodologies, betas, and industry trends
  • Ability to develop standardized media and campaign planning, optimization, budget management, and creative testing processes
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The Company
HQ: North York
677 Employees
Year Founded: 1972

What We Do

DAC is a leading global digital performance agency—helping marketers connect with consumers from enterprise right down to the hyper-local level since 1972. DAC is passionate about helping businesses build, maintain, and optimize their online presence—leveraging expertise in everything from paid media, SEO and content strategy, to UX, creative storytelling, reputation management and data analytics to drive performance and help our clients achieve transformational growth. DAC has also been named as one of the most significant performance agencies in The Forrester Wave™, Q3 2019, recognizing the agency for bringing a unique offering to multilocation brands. To learn more about how DAC can help you drive digital performance, visit dacgroup.com and to join our team visit dacgroup.com/careers.

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