VaynerX
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Overall Purpose
Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.
This exciting opportunity of a full-time role based in Gurgaon (India) will allow you to collaborate with the local team as well as learn from our incredible global network. You will manage and drive our strategy expertise and be someone who is familiar with the Indian landscape.
If you have been living in the depths of social trends and across the digital space for five plus years we could be a great fit.
We’re looking for amazing people to join our India team (more specifically, an Associate Director, Strategy).
KEY AREAS OF RESPONSIBILITY
Live and breathe their areas of expertise day in and day out to bring real time knowledge.
Conduct daily scans across their passion areas for timely, relevance driving cultural signals.
- Drive daily cultural opportunities in AIM (with context around trends, conversations, emerging influencers, new competitors, vernacular, how its showing up on platforms, etc), so teams can optimize these signals authentically.
- Identify data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
- Bring the consumer’s world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
- Demonstrate analytical and strategic skills to help solve client’s business problems.
- Partner closely with Creative Captains to ensure cultural insights and signals are actionable and fuel AIM sessions and inspire high-performing content.
- Deliver MRR / QRRs, Thought Leadership on relevance in these areas , brand opportunities.
- Continuously expand on expertise by pairing existing passions with new learning/areas..
- Serve as a flexible strategic resource—deployable across multiple accounts / initiatives.
- Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
- Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
- Understanding of multiple channels for communications and connections, and their role in brand and content marketing
EXPERIENCE/KNOWLEDGE REQUIRED
- 5+ years experience in social analytics & strategy in a creative advertising agency or in-house, min 2 years India market..
- Delivers work independently on all tasks and achieves results at pace with energy and drive.
- Actively participates in and leads collaborative sessions with clients and teams.
- Executes a strong sense of priority level and urgency; knows how to act on the critical difference between the two.
- Manages the ongoing performance of different tasks or projects, as well as understanding and ownership of internal processes for quality assurance.
- Tackles challenges in a responsive and constructive way.
Y/ou would be leading a team of talented strategists, social listening analysts, and community experts. As such, there are many hats you’d have to wear from day 1. You would need to conduct research, write briefs, guide work, pitch to clients - really anything and everything it takes to get the job done and deliver fantastic, big, bold, beautiful work.
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
#LI-Onsite
Skills Required
- 7+ years experience in social analytics and strategy in a creative agency or in-house, including at least 2 years working in the India market.
- Proven ability to lead and manage a team of strategists, social listening analysts, and community experts.
- Strong analytical and strategic skills, including qualitative cultural mining and synthesis of quantitative research.
- Experience facilitating brainstorms, workshops, ideation sessions, and driving AIM or similar creative processes.
- Ability to partner with creative leads to convert cultural insights into actionable content and integrated marketing plans.
- Client-facing experience: writing briefs, pitching work, and leading collaborative sessions with clients and cross-functional teams.
- Capacity to independently manage priorities, projects, and internal quality-assurance processes in a fast, startup-like agency environment.
- Willingness to work onsite in India (#LI-Onsite).
VaynerMedia Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VaynerMedia and has not been reviewed or approved by VaynerMedia.
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Leave & Time Off Breadth — Time off is considered broad, with substantial PTO and major holidays, and in some cases “unlimited” vacation policies. This breadth is often highlighted as a meaningful part of the overall package.
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Retirement Support — Retirement support is reinforced by a 401(k) with employer matching and accessible plan administration. Past matching contributions indicate tangible investment in employee savings.
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Parental & Family Support — Parental leave includes fully paid time for primary and secondary caregivers with a phased return-to-work period. These elements signal family-friendly support within the package.
VaynerMedia Insights
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently. We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
