As a Software Product Marketing Manager on the Vello team, you will leverage sales and customer insights to deliver effective plans that drive customer acquisition, adoption, and advocacy across the product lifecycle.
Partnering closely with the Sales Organization, you will be responsible for Vello sales enablement strategy, infusing sales insights into our messaging, marketing, and product strategy for Vello. While serving as a content partner to our marketing and field teams. From demo tools, customer-facing content, and sales training to competitive intelligence and go-to-market launches, you will connect the field, product marketing, and product to bring new capabilities to market and deepen customer relationships.
In This Role
- Campaigns & Programs: Support the creation of customer acquisition and engagement programs and materials that drive satisfaction, loyalty, and advocacy for IDEXX's veterinary software solutions in partnership with the Vetsoft marketing organization. This includes ownership & development of our monthly customer newsletter. KPIs: program-influenced leads and attach rate, feature adoption, customer satisfaction/NPS, and advocacy metrics (references, reviews, case studies).
- Sales Enablement Strategy & Content: Partner with sales leadership and training teams to develop, execute, and optimize our sales enablement strategy, using sales insights to inform demo tools (e.g., Storylane), enablement content, product messaging, customer-facing materials, and training. KPIs: product attach rate, time to close, and enablement content adoption by the sales team.
- Content Development: Serve as the content partner to our global marketing strategist and field marketing partners—identifying content needs, shaping content strategy, and leading content reviews on behalf of the team.
- Competitive & Market Intelligence: Monitor, document, and report on competitive intelligence gathered from the field, closing the loop between sales, product marketing, and product.
- GTM Planning & Execution: Plan and execute launches for new capabilities, partnering with cross-functional teams across sales, success, onboarding, and customer education.
- Cross Functional Collaboration: Build collaborative ways of working between product marketing and commercial teams for efficient and effective response to customer needs.
What You Will Need to Succeed
- The right candidate has a strong mix of both commercial and product marketing experience, where proven commercial impact and understanding is key.
- 5+ years of marketing experience required, and Product Marketing experience is preferred. Any animal health industry experience is a plus.
- Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
- Highly organized approach to project planning and tracking to ensure all key deliverables and milestones are met in lock step with cross functional stakeholders.
- Appetite for fast-moving collaborative environment. This role requires you to work across functions and departments to bring life to the product.
- A willingness to roll up your sleeves and switch between strategy and tactical execution.
- Self-starter with ability to manage a variety of large programs and deliverables at once.
- Demonstrated ability to deliver customer first marketing strategy, backed by results & highly measurable.
What you can expect from us
Salary: $100,000 - $120,000 base salary.
- Opportunity for annual cash bonus
- Opportunity for annual equity award
- Health / Dental / Vision benefits Day-One
- 5% matching 401k
- Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and more
Why IDEXX
We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve since 1983, our team members help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a collaborative global workforce. Our culture embraces challenges and encourages learning and discovery. At IDEXX, you’ll be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement. If meaningful work and a sense of purpose are at the top of your list, you’ll find it here. Let’s pursue what matters together.
EEO Statement
IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws
Skills Required
- 5+ years of commercial and product marketing experience
- Commercial experience (Marketing/Customer Service/Sales)
- Product Marketing experience
- Strong collaboration skills
- Highly organized approach to project planning
What We Do
10,000 people, one global focus - enhancing the health and well-being of pets, people, and livestock. We are passionate about what we do at IDEXX – and why wouldn’t we be? When you’re working to raise the standard of care for pets, make drinking water safe for billions and keep our livestock population around the globe healthy and free of disease, it’s no wonder that what we do each day is more than just a job. There’s an energy across IDEXX that is contagious – where caring and committed people come together to make things better. IDEXX Laboratories, Inc. (NASDAQ: IDXX), a member of the S&P 500, is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. Headquartered in southern Maine, we conduct operations through more than 70 locations around the world and serve customers in over 175 countries. Our primary business focuses on pet health, a growing market around the world. Our products —in-clinic diagnostic tests and instrumentation, reference laboratory and telemedicine consultation services, and practice management software—enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. We also develop and manufacture diagnostic tests and information for the global production animal industry, including poultry and livestock, as well as tests for the quality and safety of water and milk. Please visit our website, IDEXX.com/careers, for further information and to view all of our job opportunities.
