Social Media Manager

Position Summary:  

The Social Media Manager is an individual contributor role with a clear mission: create and execute a compelling, multi-channel social media strategy that furthers our organic marketing efforts, promotes the Cerity Partners brand and offerings, and transforms our social media presence into a revenue-generating growth engine. 

This role will set the strategy, lead social-native content creation, measure the results, and create a virtuous test and learn cycle. The ideal candidate is both a skilled content creator, organized project manager, and a rigorous, analytically minded strategist. They will bring a point of view on platforms, formats, our key target audiences, and the latest trends. They will be able to deliver ready-to-review assets and data-backed recommendations to the Marketing team leadership for next steps. Candidates should have a deep experience in social media and they should be comfortable operating with autonomy in a fast-paced financial services environment where judgment and details matter.

Primary Responsibilities 

• Fully own and oversee all brand social media channels for the firm, including B2C and B2B audience publishing.
• Develop and deploy a social media presence for CP influencers, including developing thought leadership content, ghostwriting posts, and coaching senior executives on voice and engagement — with the interpersonal skill to manage those relationships effectively and keep senior stakeholders invested and on-brand.
• Serve as a social media evangelist and expert, offering ongoing training sessions to turn colleagues into brand ambassadors.
• Contribute to social media toolkit for CP advisors, including templates, guidelines, and compliance-aligned content that enables them to represent the brand effectively on their own channels.
• Develop and own the CP social media strategy, including a clear point of view on how to generate the highest ROI across platform prioritization, content formats, audience segmentation, and publishing cadence across B2C and B2B channels.
• Work across the Marketing team to develop social media campaigns that speak to our target personas.
• Support launches, announcements, mergers, events, and other key moments with social and digital components. 
• Draft, copyedit, and coordinate approval for all social media activity.
• Lead social and digital activation for launches, announcements, mergers, events, and other key moments. 
• Partner with agencies, internal teams, and contractors to develop content, including LinkedIn posts, YouTube assets, and paid media campaigns.
• Support community management, including monitoring comments and conversations. 
• Own performance reporting and build a systematic test-and-learn framework: run structured A/B tests on formats, copy, and creative; conduct audience and competitor research and leverage social listening to sharpen targeting; translate data into content decisions and present findings regularly to the broader team. 
• Manage social listening tools and vendors. 
• Identify social media trends and proactively recommend new strategies.  
• Support social media operations, including asset management, documentation, scheduling, and optimization.
• Leverage AI tools across the content lifecycle—from ideation and drafting to visual asset creation, audience research, performance analysis, and workflow automation—while exercising sound judgment to adhere with firm guidelines around the use of AI and best practices for preserving the human element of social media.

Qualifications: 

• 5+ years of dedicated social media experience with demonstrated end-to-end channel ownership — from strategy-setting and content creation through publishing, optimization, and reporting 
• While not required, a background in financial services, a regulated industry, a creative agency, or brand that targets high-net-worth individuals or institutional clients is preferred
• Proven ability to both set the strategy and personally create the content — not just brief others or manage agencies, but produce publish-ready assets across LinkedIn and YouTube
• Excellent writing, editing, and verbal communication skills 
• Strong organizational and project management skills, with the ability to manage competing priorities under tight deadlines 
• Strong analytical mindset with hands-on experience using performance data, A/B testing, and audience research to drive a continuous content optimization cycle 
• Demonstrated ability to connect social media performance to business outcomes — whether that’s pipeline contribution or brand engagement metrics that correlate with client retention or talent attraction; candidates who only measure success in social engagement need not apply 
• Polished communicator who is comfortable both presenting to senior leaders and working directly with them as content subjects—able to earn trust, manage those relationships with confidence, and get busy executives to show up, engage, and stay on-brand 
• Experience collaborating across marketing, agencies, compliance, and internal business teams in a matrixed organization 
• Familiarity with AI tools for content creation, research, analysis, and workflow automation is a strong plus; comfort learning and integrating new tools quickly is essential, as is the judgment to apply them responsibly within a regulated environment 

Compensation Range:

$95,000 - $115,000

Why Cerity Partners:

Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:

• Health, dental, and vision insurance – day 1!
• 401(k) savings and investment plan options with 4% match
• Flexible PTO policy
• Parental Leave
• Financial assistance for advanced education and professional designations
• Opportunity to give back time to local communities
• Commuter benefits

Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures, perspectives, and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race, religion, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. 

Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations, please reach out to [email protected]. Applicants must be authorized to work for any employer in the U.S.