EXL is seeking a hands-on analytics implementation engineer to execute audit and QA work across web and app properties for a multi-brand digital client. The role is responsible for running event validation, querying BigQuery for data quality issues, validating mobile tracking payloads, and maintaining tracking documentation throughout the engagement. This is an execution and delivery role for someone who is rigorous about accuracy, thorough in documentation, and comfortable working across GA4, GTM, AppsFlyer, and BigQuery
ResponsibilitiesExecute web audit checklist items: walk through each customer journey using GTM Preview and the browser DevTools network tab — product view, add to cart, checkout, purchase, sign-in, and form submission. For each step, confirm the correct event fires with the right parameters.
• Validate GA4 events in DebugView: confirm event name, required parameters, correct data types, and absence of PII in parameter values.
• Run BigQuery data quality queries: surface (not set) volumes in source and medium, purchase events with missing values, duplicate events, and parameters that do not match the tracking spec.
• Support AppsFlyer event validation: cross-reference AppsFlyer event logs against the tracking spec and document any discrepancies with evidence.
• Log all findings in the audit tracker: surface, category, root cause, evidence, and recommended fix. The tracker is the primary input to the gap report.
• Maintain tracking documentation: draft event tables, parameter definitions, and implementation code snippet templates from specifications provided by the engagement lead.
• Prepare status reporting: pull current metrics and format findings for governance meeting summaries, flagging any new anomalies since the previous update.
Qualifications• Google Analytics 4 — navigate reports, use DebugView in real time, build Exploration reports, and understand the purchase event structure.
• Google Tag Manager — use GTM Preview mode, read tag and trigger configurations, and identify firing issues.
• Browser DevTools (network tab) — filter for the GA4 collect endpoint, inspect request payloads, and identify missing or malformed parameters.
• BigQuery and SQL — write queries against GA4 event export tables to identify data quality issues and summarise results for reporting.
• Structured documentation — produce clear, consistent audit checklists, findings logs, event tables, and data dictionaries.
Preferred qualifications
• AppsFlyer — navigate the dashboard, read event logs, and cross-reference attribution data against GA4.
• Firebase DebugView — enable debug mode and validate in-app events in real time.
• Experience producing audit deliverables or gap reports in a consulting or agency context.
• Familiarity with Android emulator or device-based tag validation for app audit work.
Education & experience
• Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, Mathematics, or a related quantitative field.
• 2–5 years in digital analytics implementation or QA, with hands-on use of GA4, GTM, and BigQuery.
• Experience in a consulting or agency delivery environment is preferred.
Skills Required
- Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, Mathematics, or a related quantitative field
- 2-5 years of experience in digital analytics implementation or QA
- Hands-on experience with Google Analytics 4, including reports, DebugView, Exploration reports, and purchase event structure
- Experience with Google Tag Manager Preview mode, tag and trigger configurations, and firing issue identification
- Experience using Browser DevTools network tab to inspect GA4 collection requests and payloads
- Experience with BigQuery and SQL for querying GA4 event export tables and identifying data quality issues
- Ability to produce structured audit checklists, findings logs, event tables, and data dictionaries
- AppsFlyer dashboard and event log experience
- Firebase DebugView and in-app event validation experience
- Experience producing audit deliverables or gap reports in a consulting or agency environment
- Familiarity with Android emulator or device-based tag validation
- Experience in a consulting or agency delivery environment
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
