Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Overview:
We’re seeking a highly motivated, detail-oriented Programmatic Associate to support day-to-day campaign execution across various DSPs. This role is ideal for someone with 1+ years of digital media experience who is passionate about using data, technology, and strategy to drive results for clients in a fast-paced, collaborative environment.
Responsibilities:
Campaign Execution & Optimization:
- Execute programmatic campaigns across major DSPs, ad servers, and verification platforms
- Ensure accurate campaign setup including creative trafficking, QA, and tag implementation
- Actively monitor pacing, delivery, and performance, apply real time optimizations to meet and exceed KPIs
- Translate campaign objectives into actionable buying strategies and audience targeting tactics
- Regularly conduct platform QA checks and troubleshoot technical issues
Platform & Data Fluency:
- Build proficiency in DSPs (e.g., DV360, The Trade Desk), DMPs, and ad servers (e.g., CM360)
- Analyze campaign data using Excel (pivot tables, VLOOKUP’s, basic statistical concepts) and visualization tools
- Collaborate with analytics teams to derive actionable insights and provide reporting support
Client & Internal Collaboration:
- Partner with internal teams (strategy, analytics, media planning) to align programmatic plans with broader media objectives
- Communicate performance, insights, and recommendations to internal stakeholders and occasionally clients
- Stay up to date on platform updates, new targeting capabilities, and industry best practices
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related analytical discipline (Economics, Statistics, etc. a plus)
- 1+ years of experience in a hands-on programmatic role preferred (or strong internship experience)
- Proficient in Excel (pivot tables, formulas, charts); exposure to Looker a plus
- Familiarity with digital media platforms (DSPs, DMPs, ad servers, and verification tools like IAS)
- Strong communication skills and a collaborative, team-first attitude
- Detail-oriented with a hunger for data, problem-solving, and platform mastery
- Self-starter comfortable managing multiple priorities in a fast-paced environment
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
