Associate Program Manager, CRO

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

We are looking for an entrepreneurial Associate Program Manager to support the execution of initiatives on our Conversion Rate Optimization team, specifically to support production of new landing pages and websites for our clients.

In this role, you will work cross-functionally to support the building of landing pages and websites from conception to design, engineering, and launch by connecting the technical and business worlds. You will need to support the CRO strategy by working with our CRO team designers and Tinuiti paid media teams in developing a roadmap, and communicate with clients to get input and deliver on the expectations you set out. Our CRO team works closely with the engineering, UX Design, and paid media teams to develop new pages that drive profitable conversion rate growth. As an Associate PM, you’re also comfortable reviewing optimization strategy while analyzing websites, landing pages, and funnels to help identify areas of conversion opportunity. You will be responsible for innovation, overseeing development, QA, test design/set-up, building/testing pages in tools such as Optimizely, VWO, etc., tracking, monitoring, and client communication.

As an Associate Program Manager, you will:

• Work with the paid media, engineering, and design teams to define vision and strategy for successful landing pages/websites (incl. Quizzes, lead forms, etc.) that help our clients increase conversion rates & revenue 

• Work closely alongside CRO developers to test AB and Multivariate experiments within a variety of testing platforms including VWO, Optimizely, and Convert

• Assess current client pages and prioritize the innovation and development of new pages to help clients drive growth 

• Collect and analyze qualitative & quantitative data through usability studies, market research, and analysis to learn more about customer behavior and satisfaction

• Support in formulating clear testing hypotheses, testing plans, and testing roadmaps for website optimization and landing page development

• Support the ownership of a client’s testing strategy; monitor and report on test results, recommending appropriate next steps based upon results at time of test conclusion

• Prioritize CRO testing roadmap to build and test based on market opportunities and client business needs, making tradeoffs between performance upside and costs

• Support coordinating deliverables and deadlines for multiple clients (2-4) in a timely manner

• Communicate directly with clients, including understanding their goals, communicating page and testing status, soliciting feedback on our roadmap, and solving complex performance issues. 

• Confidently interact directly with senior level stakeholders both internally and externally with thought leadership, proactiveness and a hunger to drive success

• Clearly articulate our processes and methodology to instill value and continuously foster a culture of experimentation

Professional Qualifications:

• 1+ years of growth marketing experience (preferably agency experience, but in-house experience is applicable)

• Knowledge of growth marketing levers (key metrics, how they affect each other)

• Basic understanding of pixels and tracking, experience with GA4/Mixpanel/Amplitude

• Internal and external communication skills 

• Prioritization skills (able to navigate multiple workstreams effectively and prioritize accordingly)

• Experience working in a team, able to effectively flag issues proactively, and recommend potential solutions

Nice-to-have:

• 1+  years experience in formulating optimization strategy, execution of AB, multivariate, Multi-Page and funnel testing

• Experience within testing platforms such as VWO, Convert, or Optimizely

• Experience within qualitative user behavior tools such as MS Clarity, Hotjar, CrazyEgg, Lyssna and UserBrain

Competencies:

• Strategic Thinking: Ability to develop and execute a strategic vision for CRO that aligns with organizational goals.

• Analytical Skills: Analytical and problem-solving skills, with a data-driven approach to decision-making.

• Innovation: Openness to innovation and continuous improvement, with a keen eye for identifying and implementing new tools and techniques in CRO.

• Collaboration: Excellent collaboration skills, with the ability to work effectively across different teams and departments.

• Communication: Strong communication skills, capable of articulating complex ideas clearly and persuasively to a variety of audiences.

We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)

Perks and Wellness: Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.