Humana is evolving its marketing operations to enable smarter planning, faster execution, and greater transparency—and we’re looking for a product manager to lead that effort. As Senior Associate/Product Manager – Marketing Resource Management (MRM) Capabilities, you’ll own the roadmap for tools and workflows that support campaign intake, planning, approvals, and performance tracking.
This role is central to enabling scalable, compliant, and insight-driven marketing operations. You’ll help guide the transition to a modern resource management platform and evaluate opportunities to integrate with enterprise workflow systems to support intelligent orchestration.
This role supports the day-to-day configuration and optimization of marketing resource management tools and workflows. You’ll work closely with cross-functional teams—including Marketing, Creative, Legal, and IT—to ensure campaign planning and approval processes are intuitive, auditable, and aligned with enterprise standards.
Key Responsibilities
Capability Ownership & Roadmap Development
Define and evolve the product roadmap for MRM capabilities, including campaign intake, prioritization workflows, metadata governance, and performance dashboards
Lead the transition from legacy systems to a centralized MRM platform, ensuring continuity, user adoption, and operational improvement
Collaborate with platform product teams to enable new functionality and integrations (e.g., orchestration, fulfillment, audit tracking)
Partner with enterprise teams to assess integration opportunities with workflow automation platforms and guide decision-making around orchestration strategies
Cross-Functional Product Management
Collaborate with stakeholders across Marketing, Operations, Creative, Legal, Compliance, and IT to design and optimize end-to-end workflows that support campaign planning, execution, and governance
Translate business needs into scalable, compliant solutions that balance speed, transparency, and risk mitigation
Facilitate working sessions and feedback loops to ensure workflows are intuitive, auditable, and aligned with enterprise standards
Embedded Pod Support & Cross-Capability Coordination
Act as embedded support in agile pods, advising on workflow feasibility, platform capabilities, and campaign setup
Partner with other capability owners (e.g., messaging execution, creative operations, compliance) to ensure seamless campaign delivery
Support integration with orchestration platforms and fulfillment systems to enable end-to-end campaign execution
AI Enablement & Innovation
Collaborate with data science and engineering teams to evaluate and operationalize AI/ML models for workflow optimization, predictive approvals, and intelligent routing
Stay ahead of emerging trends in GenAI, intelligent automation, and adaptive planning systems
Contribute to experimentation and innovation efforts that enhance operational efficiency and campaign readiness
Impact
This role helps Humana deliver high-performing marketing campaigns that are well-planned, compliant, and member-centric—supporting smarter engagement and enterprise marketing strategies.
Use your skills to make an impact
Required Qualifications
Bachelor’s Degree or equivalent work experience in Marketing, Business Operations, Information Systems, or a related field
3–5 years of experience in marketing operations, product management, or MarTech
Demonstrated success in roadmap development, platform optimization, and capability enablement
Experience working in agile environments, ideally within a dual-hat or embedded pod model
Strong understanding of campaign planning, metadata governance, and compliance workflows
Preferred Qualifications
- Experience in healthcare, insurance, or other regulated industries
- Experience transitioning between workflow platforms and managing change across business units
- Familiarity with workflow automation platforms and integration strategies
- Exposure to AI/ML-driven workflow optimization and predictive approvals
- Experience with scaled agile frameworks and cross-functional product collaboration
- Background in platform governance, experimentation, and capability innovation
- Interest in emerging technologies such as GenAI, intelligent automation, and adaptive planning systems
- Familiarity with platforms like Workfront, Aprimo, or Adobe Workfront Fusion
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 10-22-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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What We Do
At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
