In this role, you will play a crucial part in shaping product strategy and driving revenue growth. If we can’t sell it, we probably shouldn’t build it. Interacting with teams across the entire organization, you will work cross-functionally to develop and execute comprehensive marketing strategies, leveraging market insights to differentiate our offerings and capitalize on emerging opportunities.
You know the power of a great story – and you love getting creative when telling them yourself.
Key Responsibilities:
- Develop and execute product marketing strategies aligned with company objectives
- Leverage internal and external data to identify audiences, trends, and competitive landscapes
- Develop messaging and positioning that compels user behaviors and reaches into new marketing programs and campaigns
- Lead the implementation of effective go-to-market plans for product, feature and partnership launches, holding stakeholders accountable to ensure successful execution
- Collaborate with cross-functional teams and challenge peers to drive product success through said positioning, messaging, and go-to-market strategies
- Drive the creation of marketing assets and product-related content
- Analyze product performance metrics and market feedback to optimize marketing strategies and visions beyond the actual launch moment
- Provide guidance and support to internal teams and customers as a subject matter expert for the product portfolio
- Stay informed about industry trends, competitor activities, and customer needs to inform product development and marketing initiatives
- Research trends, risks and opportunities in the music industry and digital streaming
- Establish expertise in and enable stakeholders on a set of verticals and audiences
Experience and Background:
- 0-1 years in Product Marketing or a related field
- Passion for the future of music and knowledge about music industry dynamics
- Communication chops with a track record of presenting to both senior management and external audiences
- Good judgment and an ability to handle complex situations with clarity and confidence
- Strength in establishing good relationships, building trust and managing stakeholders
- Overall adaptability and organization skills; comfort managing multiple projects and setting priorities
The salary range for this role is $69,000 - $85,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!
About us:- We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
- We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
- We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
- We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Robust 401k program
- Employee Equity Plan
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
- Various snacks, goodies, and 2 free lunches weekly when at the office
SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.
At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.
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What We Do
SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world’s most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalog of music, and an artist services and distribution business to help artists grow long-term, successful careers.
