Join our team at FormAssembly and help shape the future of online data collection. As an Associate Product Marketing Manager, you'll play a crucial role in driving the success of our product. You'll collaborate with cross-functional teams to develop and execute product launches and marketing strategies that resonate with our diverse customer base.
Responsibilities:
- Go-to-Market Strategy: Create and execute go-to-market plans for new product launches and updates, unlocking value for customers and generating leads while solving the market’s problems.
- Customer Insights: Gather customer feedback and insights to inform product development and marketing efforts, and run impactful campaigns to expand and upgrade existing accounts.
- Content Creation: Develop high-quality marketing content, including sales collateral, blog posts, case studies, and presentations, that effectively communicate the value of FormAssembly to our target audiences.
- Sales Enablement: Work with our sales teams with the necessary tools, training, and resources to sell to outbound and inbound prospects..
- Market Research: Conduct in-depth research to understand the evolving needs of our customers, identify emerging trends, and analyze competitor activities in the online form-building space.
- Drive Product Adoption: Monitor feature usage and work with product management to highlight valuable areas of the product and boost discoverability.
- 1-2 years of experience in SaaS product marketing or a similar role.
- Proven track record of conducting product launches and knowledge of product marketing best practices.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced, collaborative environment.
- Strong analytical and problem-solving skills.
- Bonus points if you have experience in data collection, the Salesforce ecosystem or compliance-related industries [ex. HIPAA, FedRAMP, StateRAMP, GDPR].
Preferred Experience with the Following Tech Stack:
- Asana, Salesforce, WordPress, Qualified, On24, Wistia, SEMRush, Pendo, ChurnZero (or similar in-app communications).
Salary range: $70,000 - $85,000
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more . Some of our benefits include:
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
You'll be joining a talented and fun team, working together to build something great!
What We Do
FormAssembly is a trusted enterprise data collection platform that empowers security-conscious organizations to drive mission-critical business initiatives and become better stewards of their data. Our platform helps customers of all skill levels build efficient data collection workflows while meeting the high security and compliance standards of regulated industries. Used by thousands of organizations, FormAssembly integrates seamlessly with other commonly used systems to streamline processes and drive business results.
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