Get to know The Pokémon Company International
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Get to know the role
- Job Title: Associate Product Marketing Manager
- Job Summary: The Associate Product Marketing Manager, Video Games, will be supporting the execution of various marketing programs that support key video game products and campaigns. This role will assist the Manager, Product Marketing (Video games) with the creation and sharing of product-specific marketing plans, assets, guidelines, and approvals with external and internal partners.
- FLSA Classification (US Only): Exempt
- People Manager: No
What you’ll do
- Assist in the development and execution of the go-to-market strategy for product initiatives by partnering with various internal and external partners.
- Maintain a thorough understanding of the Pokémon brand and product-specific asset usage guidelines to help facilitate brand reviews.
- Manage marketing calendars and ensure milestones are up to date and communicated to .
- Collaborate with PR, social, CRM, digital and US marketing teams on the coordination of global marketing campaigns,
- Become a product expert and assist in onsite and offsite presentations and event activations for key marketing initiatives.
- Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.
- Prepare and deliver marketing performance reports and recaps as needed.
- Conduct project reviews and retrospectives to identify lessons learned and implement process improvements.
What you’ll bring
- Three (3) to four (4) years or more of relevant professional experience or a demonstrated equivalent level of expertise (video game marketing preferred)
- Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
- Excellent analytical with the ability to read data and find trends that can help drive marketing directions.
- The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
- Experience working with agencies and external partners to execute marketing initiatives, particularly international partners
- Proven knowledge in defining and executing a short and long go-to-market strategy.
- Familiarity with audience segmentation data to drive decisions and content direction.
- Demonstrated experience in driving effective marketing strategies leading to customer satisfaction and product adoption.
- Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
- Strong ability to support project planning and execution, including scheduling, communication, and status reporting.
- Proficiency in Microsoft Office , particularly in PowerPoint and Excel.
- While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
- A solid understanding of the Japanese language, business culture, customs, and practices a strong plus
- Ability to travel domestically and internationally 5-10% of the time.
Base Salary Range: For this role, new hires generally start between $84,000.00 - $100,000.00 per year. The full range is $84,000.00 - $125,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
#LI-MK1 #LI-Hybrid
How you’ll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
What to expect
- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at [email protected].
The Pokémon Company International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Pokémon Company International and has not been reviewed or approved by The Pokémon Company International.
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Healthcare Strength — Medical, dental, and vision coverage is comprehensive, extending to vision hardware and LASIK, with added support via One Medical, fertility treatment, gender-affirming care, and EAP resources. Wellbeing tools and stipends, including Headspace and a monthly wellness allowance, reinforce overall health support.
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Leave & Time Off Breadth — Time off is positioned as generous, combining substantial paid holidays with a companywide year-end break alongside PTO. This breadth provides multiple avenues for planned rest and recharge.
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Retirement Support — Retirement offerings include a 401(k) with a notably strong company match and access to financial-planning assistance. These features elevate long-term financial security as part of total rewards.
The Pokémon Company International Insights
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What We Do
Join one of the most popular children’s entertainment properties in the world! The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and website. WE ARE POKÉMON!
Why Work With Us
Everybody that works here has a passion for the brand, maintaining high standards, displaying curiosity and creativity, developing collaborative partnerships, and delighting our customers and fanbase. We treat everyone with respect and empathy.
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