Associate Product Marketing Manager, MyHealthTeam

Swoop, a market leader in privacy-safe, award-winning omnichannel healthcare marketing, connects patients, healthcare providers (HCPs), and brands at scale across all channels. Our teams leverage the power of AI-driven technology combined with real-world data (RWD), first- and zero-party data, and engagement data, to empower pharmaceutical marketers to make faster, more precise decisions that improve patient outcomes.  

At Swoop, our mission is to create a future where technology seamlessly connects patients and HCPs in a privacy-safe way, improving the patient journey and driving better health outcomes. Since achieving independence in 2024, Swoop has experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 brought vibrant social communities into our omnichannel suite, further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. 

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025, based on a survey of over 100 employees. We are driven by a patient-first philosophy and are passionate about leveraging technology to create a healthier future. 

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

MyHealthTeam, a Swoop company, is seeking an Associate Product Marketing Manager to enhance awareness and adoption of product features while assisting with new feature launches through iterative planning, testing, and learning processes. Reporting to the Director of Product Marketing, this role focuses on product positioning, member value proposition messaging, and marketing strategies that engage our social network members.

We’re growing, so there are plenty of cool things to tackle. This is an exciting opportunity to shape the way MyHealthTeams brings new product features and innovations to members.

What you'll do

• Assist in the development and execution of marketing campaigns across channels such as social media, email, and in-product messaging.
• Support the planning, organization, and logistics of product feature launches.
• Conduct market research and competitive analysis to inform product positioning and go-to-market strategy.
• Collaborate with cross-functional teams including Product, Community, and Analytics to ensure alignment and successful execution.
• Track, analyze, and report on campaign performance metrics. Provide actionable insights to improve results.
• Contribute to member retention and reengagement strategies to keep users coming back.
• Support message testing and experimentation to refine positioning and member value messaging.

Qualifications

• A bachelor’s degree in marketing, communications, or a related field — or equivalent experience
• Two to four years of experience in marketing or a related field, preferably in a technology or health industry
• Strong organizational skills and attention to detail
• Excellent verbal and written communication skills
• Ability to work collaboratively in a team environment
• Curiosity and a data-informed mindset, with a willingness to test, learn, and iterate

Skills That Aren't Required, but Definitely a Plus

• Familiarity with project management software like Asana