Why Work For Us?
- Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
- 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
- Benefits – Medical, Dental, Vision, wellness program and more!
- Paid Holidays
- Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.
NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
Reporting to the Product Manager or Director, Product Management, this role will be assigned full responsibility for a product and its business results. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies.
Essential Functions
- Strategy and Execution - Manage key business KPIs to accomplish strategic goals
- Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets
- Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising
- Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing
- Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager
- Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies
- Digital Marketing - Responsible for effective digital campaign design, deployment, and continuous lead optimization; Rapidly experiment with multiple digital marketing channels to drive down cost per acquisition and increase the quantity and quality of leads
Knowledge/Skills/Abilities
- Strategic leadership skills
- Proficient in financial and analytical thinking and analyses
- Effective communication and presentation skills; team influencer and problem solver
- Proven digital marketing experience (search and paid advertising)
Education & Experience/Licenses & Certification
- College degree
- 3-5 years related work experience
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We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $107,694.00 - Mid: $134,617.00- Max: $161,540.00-
Top Skills
What We Do
AAA. Always here for our Members, communities, and you.
Welcome to AAA Northern California, Nevada & Utah. For well over a century, we’ve continued our long-standing commitment to diligently serve our Members and communities. We have achieved this, and our exemplary reputation, by delivering our wide range of services that span from the roadside assistance we’re famous for; to automobile, homeowners, life and other personal lines of insurance; as well as travel services; and discounts that allow our Members to enjoy life both on and off the road.
Beyond the top services we offer, there is still so much more to AAA. We also lead the way in the advocacy for alternative fuels and vehicles, encourage our employees to take advantage of the ability to volunteer their time to deserving organizations and causes in our communities, and offer an array of community focused programs such as car seat installation, teen safe driving, approved auto repair, and AAA battery round-up.
Naturally, our leadership and excellence means finding the right individuals driven to continue and support the AAA commitment to serving our Members. We’re always looking for passionate people just like you to bring your unique perspectives and ideas to strengthen our team. Joining AAA means the opportunity to be yourself while building a successful career. You’ll also be able to take comfort in knowing that you’ll be covered by some of the best and competitive benefits in the industry
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