Associate Product Manager

Why Orthofix?
    

Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.  

Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.

How you'll make a difference?

In this role, the individual will be a key member of the Marketing team specifically to the Product Group to which the role primarily supports. The role will be essential in helping to manage multiple on-going projects critical to the success of the Product Group, Marketing department and Company.

What will be your Duties and Responsibilities?

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Working under the direction of senior marketing personnel, the individual will initiate, coordinate and / or execute a wide variety of marketing tasks that are critical to the function of the Product Group and Marketing department.  Specific responsibilities include, but are not limited to:

• Assisting with the management of new product development marketing activities including; new idea review and recommendations, Needs Assessment development, concept and design development, technique development, project management and market introduction.

• Assisting with the management of existing product line(s) including; recommendations for line extension and / or line cannibalization / obsolescence, forecasting, pricing strategies, literature / video / sales support materials, manufacturing support and customer service / operations support.

• Identify market trends, competitive activities and business opportunities and focus on product lines / company maximizing and optimizing performance to meet or exceed operating objectives through the effective development and presentation of strategic, market and product development plans.

• Ensure that product lines / group is in a position of clinical and technical leadership relative to the competition through extensive field visits with key surgeons and sales consultants, regular review of the literature, participation at important / relevant society and company sponsored meetings and conferences and development strong relationships with key existing and competitive surgeon customers.

• Provide high quality sales support in terms of new product / market introductions, sales training programs, key surgeon / account field visits and regular communication, both responsive, as well as proactive.

• Maintain key relationships in order to stay “on the pulse” of new market opportunities. Continually push for new innovations within existing product lines.

• Routinely interface with the managers / directors of other product lines offered by the company in order to understand the relationship between the products for which he / she has responsibility and the other products in the company’s portfolio.

• Ensure product availability and monitor forecasts as necessary throughout the life of the product lines ensuring that they are as accurate and up-to-date as possible.

• Maintain up-to-date competitive information, (products, regulatory status, promotion, prices, etc.).

• Attend surgeries and help educate surgeons on specific products by assisting in the preparation and running of surgeon training courses.

• Work with a cross-functional team to ensure that products are properly positioned in the market utilizing creative promotional, pricing, service and product characteristic strategies to maximize sales and profits. Coordinate activities between marketing and other functional areas to ensure product line objectives are achieved on a timely basis.

• Participate in sales and marketing planning activities for assigned product lines with field sales force, sales management and senior management in order to identify key target surgeons and hospitals by product line.

What skills you'll need?

• Bachelor’s Degree with 3+ years experience in a marketing and / or related role

• Previous medical device sales and / or marketing experience would be desirable and beneficial

• High energy / enthusiasm with desire to learn

• Strong attention to detail and follow-up skills

• Computer skills including Word, Excel and PowerPoint.

• Excellent communication skills – verbal and written

• Superlative time management skills and ability to manage multiple projects simultaneously

• Ability to work effectively with cross-functional teams

Non-essential Skills, Experience, & Qualifications:

• N/A

Supervisory Responsibilities:

• N/A

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to sit for extended periods of time; frequently required to stand, walk and use business equipment daily such as P.C., copier, fax, telephone, etc.; occasionally required to reach overhead, bend, and lift objects of up to 50 lbs.

• Eyesight and hearing must be correctable to standard level.

• Must be physically able to set up for trade shows and exhibits.

• Travel required up to 50% of the time, (Domestic and International).

The anticipated salary for this position for an employee who is located in California is $75,800 to $105,736 per year, plus bonus, and benefits.

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.  The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer.  Nothing in this document alters an employee’s at-will employment status.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.