Associate Product Manager, Marketing

Posted 2 Days Ago
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Irvine, CA, USA
In-Office
87K-123K Annually
Mid level
Healthtech • Pharmaceutical
The Role
Supports global upstream and downstream marketing for a transcatheter mitral valve replacement portfolio. Responsibilities include market research, customer and clinician insights, competitive intelligence, product marketing plans, launch readiness, campaigns, product messaging, educational materials, stakeholder engagement, and cross-functional coordination. The role also supports budgets, timelines, events, and product lifecycle activities while building expertise in medical device therapies, clinical literature, regulatory considerations, and healthcare market dynamics.
Summary Generated by Built In

Assoc Prod Manager, Marketing

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

The Associate Product Manager, Global TMVR Marketing, supports both upstream and downstream marketing activities across the TMVR portfolio. This entry-level role partners with global marketing, clinical, medical affairs, market access, education, regulatory, and cross-functional teams to help develop and execute marketing strategies that support product growth, customer engagement, and business objectives.

The Associate Product Manager contributes to market analysis, product planning, launch readiness, customer insights, competitive intelligence, marketing communications, and execution of global marketing initiatives. This individual will also support the development and implementation of annual product marketing plans and gain exposure to all phases of the product lifecycle.

How you will make an impact:

Product Marketing Planning & Execution

  • Support the development and execution of annual product marketing plans aligned with overall business and portfolio objectives.

  • Assist in the creation of strategic marketing initiatives, promotional campaigns, and tactical execution plans.

  • Help manage marketing budgets, timelines, and project deliverables.

  • Monitor market trends, customer needs, and business performance metrics to support marketing decisions.

  • Collaborate with cross-functional partners to ensure successful execution of marketing programs.

Upstream Marketing Support

  • Assist in collecting and analyzing voice-of-customer (VOC) feedback from clinicians, hospital administrators, and other stakeholders.

  • Assist with conducting market research to identify customer needs, market opportunities, and unmet clinical needs.

  • Support competitive intelligence activities, including tracking competitor products, positioning, and market dynamics.

  • Contribute to market assessments, business cases, and portfolio planning activities.

Downstream Marketing Support

  • Support the development and execution of marketing campaigns, product messaging, and customer-facing materials.

  • Assist in the creation of product training materials, marketing collateral, presentations, and digital content.

  • Help execute new product launches and launch readiness activities in partnership with global cross-functional teams.

  • Support development of educational programs and initiatives for internal and external stakeholders.

  • Contribute to activities that strengthen product awareness, adoption, and customer engagement.

  • Assist with internal meetings, external events, congresses, and customer engagement activities.

Stakeholder Engagement

  • Support customer insight activities and continuous VOC gathering initiatives.

  • Collaborate with global marketing and cross-functional teams to align project priorities and deliverables.

  • Maintain effective communication with internal stakeholders to support successful program execution.

Product Knowledge & Professional Development

  • Continuously build expertise in TMVR therapies, products, procedures, market dynamics, and healthcare industry trends.

  • Stay informed regarding relevant clinical literature, regulatory considerations, and industry developments.

  • Participate in ongoing training and developmental opportunities to build product management capabilities.

Other Responsibilities

  • Perform additional related duties as assigned.

  • Adhere to all company policies, quality requirements, and Environmental Health & Safety standards.

What you will need (required):                      

  • Bachelor's Degree or Equivalent in related field, 3 years experience of previous related experience or equivalent work experience based on Edwards criteria Required or
    Master's Degree or equivalent in related field, 1 Year experience of previous related experience or equivalent work experience based on Edwards criteria Preferred
    Experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria Preferred

What else we look for (preferred):

  • Exposure to healthcare, medical device, pharmaceutical, or biotechnology industries.

  • Experience supporting cross-functional projects, product management, or marketing initiatives.

  • Strong communication and presentation skills, both written and verbal.

  • Strong analytical, problem-solving, and data interpretation skills, including the ability to gather, synthesize, and translate market and business insights.

  • Knowledge of fundamental marketing concepts and product lifecycle management principles.

  • Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).

  • Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.

  • Effective collaboration and relationship-building skills within global, cross-functional teams and with internal and external stakeholders.

  • Demonstrated initiative, learning agility, and curiosity to learn all aspects of upstream and downstream product management.

  • Ability to handle confidential information with professionalism and discretion.

  • Ability to work effectively within global, cross-functional teams.

  • Demonstrated initiative and willingness to learn.

  • Strong interpersonal and relationship-building skills.

  • Ability to handle confidential information with discretion.

  • Ability to develop productive internal and external working relationships.

  • Curiosity and desire to learn all aspects of product lifecycle management, including upstream and downstream marketing activities.

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA), the base pay range for this position is $87,000 to $123,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.  


Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

Skills Required

  • Bachelor's degree or equivalent in a related field
  • Three years of previous related experience or equivalent work experience
  • Master's degree or equivalent in a related field
  • One year of previous related experience or equivalent work experience with a master's degree
  • Experience in sales, marketing, or the healthcare industry
  • Healthcare, medical device, pharmaceutical, or biotechnology industry exposure
  • Experience supporting cross-functional projects, product management, or marketing initiatives
  • Strong written, verbal, communication, and presentation skills
  • Analytical, problem-solving, data interpretation, and market insight skills
  • Knowledge of fundamental marketing concepts and product lifecycle management
  • Strong organizational skills and ability to manage multiple priorities
  • Ability to collaborate effectively with global cross-functional teams and stakeholders
  • Ability to handle confidential information with professionalism and discretion

Edwards Lifesciences Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edwards Lifesciences and has not been reviewed or approved by Edwards Lifesciences.

  • Healthcare Strength Health coverage is considered strong, with multiple plan choices, HSA options, and fertility support, and the company highlights holistic well‑being programs.
  • Retirement Support A company 401(k) match and well‑regarded retirement offerings add clear long‑term value to total compensation.
  • Equity Value & Accessibility An Employee Stock Purchase Plan with a discount and look‑back feature makes equity ownership accessible and enhances the total rewards package.

Edwards Lifesciences Insights

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The Company
HQ: Irvine, CA
13,687 Employees
Year Founded: 1958

What We Do

Edwards Lifesciences (NYSE: EW), is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more. Our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today. Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products as well as advanced hemodynamic monitoring. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives. Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life. For our legal terms and trademarks, please visit: https://www.edwards.com/legal/legal-terms

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