Associate Product Manager, Global Strategic Marketing

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.”

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

• Own and execute global downstream marketing strategies to drive Vessel Closure adoption and usage worldwide. 

• Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott’s technologies in competitive markets. 

• Coordinate with Advertising & Promotion and Clinical Affairs teams to ensure compliant, evidence-based claims and robust messaging strategies. 

• Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts. 

• Plan and execute multi-channel marketing programs and campaigns on digital platforms. 

• Lead product lifecycle initiatives, including analyzing product performance, manage improvements, and shepherd the product throughout its lifecycle from launch to sunsetting. 

• Partner cross-functionally to ensure LCM plans are on-track and flawlessly executed. 

• Collaborate with cross-functional teams to proactively identify product candidates for life cycle management and develop robust business cases to support strategic decision-making and execution. 

• Collaborate closely with regional marketing teams to ensure global alignment on strategies, messaging, and tools. 

• Support field sales with sales enablement tools, training content, customer-facing assets, and key conference deliverables. 

• Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly. 

• Participate in and support regional meetings and tradeshows to drive customer adoption. 

• Organize and participate in field visits, customer meetings, and physician advisory boards. 

• Partner with Key Opinion Leaders (KOL) to gather insights and advocate for product adoption. 

• Support international congresses and symposia with messaging, logistics, and build relationships with key opinion leaders (KOL) to drive customer engagement. 

• Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. 

• Partner with Demand Planning to build accurate sales forecasts aligned with product trends. 

• Provide ongoing input to regional teams to optimize inventory and production planning.

• Own and manage the marketing budget for your portfolios, ensuring strategic allocation and ROI tracking. 

• Monitor marketing spend, reconcile vendor invoices, and track campaign effectiveness using relevant KPIs. 

Preferred Qualifications 

• Previous experience in a global role or working with international teams is strongly preferred. 

• Proven track record of successful project management and simultaneous execution of multiple projects. 

• Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment. 

• Ability to lead and influence cross-functional teams across Global Strategic Marketing and across different Abbott business units to drive alignment and execution. 

• Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company's products. 

• Demonstrated storytelling and sensemaking ability, with a talent for translating complex concepts into clear, accessible insights for diverse audiences. 

• Strong organizational, prioritization and follow-up skills, as well as attention to detail. 

• Strong analytical and computer skills. 

• Proficient in Microsoft Excel, with demonstrated ability to build forecasting models, conduct market analyses, and translate data into actionable insights.   

• Proficient in Microsoft PowerPoint, with the ability to create polished, on-brand, and visually compelling presentations that clearly and succinctly communicate key messages. 

• Ability to quickly learn technical aspects of the product portfolio and serve as a resource for the commercial organization 

• Natural tendency to be curious, positive, and creative. 

• Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience. 

• Willing to travel 15-20%.