Associate Product Manager, Bone Growth Therapies

Why Orthofix?

Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.  

Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.

How you'll make a difference?

The Bone Growth Therapies Associate Product Manager is responsible for planning and executing marketing activities to drive revenue growth, adoption, and education of the BGT product lines. To learn more about Orthofix’ s Bone Growth Therapy solutions go to: www.bonegrowththerapy.com

What will your Duties and Responsibilities be? 

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

• Develop and execute strategic and tactical plans to support the market growth of the Bone Growth Therapies product line. 
• Gather, understand and represent customer requirements as input to product improvements, line extensions, and new products.
• Monitor and analyze the market, our devices, and competitive devices
• Lead and actively contribute in growing our market share through product awareness campaigns, tradeshows and providing support to our sales team
• Provide support through the design controls process and launch activities for product development activities
• Collaborate with the Sales Advisory Council and Surgeon Advisory Board to develop value added programs, materials, and products.
• Develop and communicate product positioning and messaging to both internal and external customers. 
• Partner cross-functionally to develop and revise collateral, promotional and educational materials as well as brand awareness campaigns.
• Develop and manage cross functional relationships (with Sales, R&D, Clinical, RA, QA, Ops, Sales Administration, Payer Development, Reimbursement, Training, MarCom, Med Ed, Compliance, Customer Care, and Legal departments).
• Support the various stages of the product life cycle including but not limited to: market research and analysis, design controls, launch and implementation, post-market surveillance, identification of user / clinical needs, forecasting, demand planning
• Identify and support new market opportunities.
• Gain a thorough understanding of the market, our product line, and competitive products.
• Support sales training, medical education, and trade show activities.
• Develop and manage external brand awareness initiatives for various customers (Sales Reps, Employees, Patients, Surgeons)
• Handle requests from the salesforce relating to general product information and literature.
• Assist in National Trade Show planning by representing the needs of the BGT product line.
• Create and manage a budget to support strategic and tactical initiatives.

What Skills and Experience will you need?

• Undergraduate degree required.
• 2-3 years of experience in Medical Device, Sales, or Medical or Pharmaceutical Marketing.
• Excellent teamwork skills.
• Success in working as part of a cross-functional team.
• Excellent communication (written and verbal) and interpersonal skills.
• Strong understanding of social media presence, trends.
• Strong experience using Microsoft PowerPoint, Word, Excel, SharePoint, One Drive and Teams.
• Proven leadership ability as demonstrated in previous work experience.

What Skills are preferred but not necessary?

• Prior experience in marketing Class III devices or DME products.
• Experience with launching products..

What will the Physical Demands and Work Conditions be like?

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to sit for extended periods of time; frequently required to stand, walk and use business equipment daily such as P.C., copier, fax, telephone, etc.; frequently required to reach overhead, bend, and lift objects of up to 40 lbs.
• Ability to handle stress caused by multiple priorities and other unforeseen situations associated with the organization.
• Eyesight and hearing must be correctable to standard level.
• U.S. travel up to 50%

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.