Associate, Digital & OTT Growth

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

• Plan and execute upsell campaigns focused on driving growth of OTT subscriptions.
• Collaborate with Product, Content and Marketing on go-to-market rollouts and marketing activities.
• Support initiatives to drive customer awareness, onboarding, and usage of self-serve platforms (e.g., account management, upgrades, add-ons).
• Collaborate with Group Data teams to build and leverage propensity models, customer segments, and insights that accelerate OTT and self-serve growth.
• Track, analyze, and report campaign performance, providing actionable recommendations to improve conversion.

REQUIREMENTS:

• Bachelor’s degree in Business, Marketing, Media, Analytics, or related field.
• Fresh graduates and candidates with up to 2 years of relevant experience are welcome to apply.
• Passion for media, OTT and digital marketing.
• Independent, with Strong analytical and problem-solving skills.
• Proficiency in Excel and familiarity with analytics tools.
• Strong communication skills with the ability to work effectively across teams.