NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system.
We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.
THE ROLEAs an Associate Producer at NewForm, you will own small productions from day one. You lead shoots, run sets, and get real content out the door — phone-first, UGC, lo-fi setups that are core to how we produce at volume. You'll work alongside our Content Producers and Creative Producer, sharpening the technical, directing, and social instincts that define our best producers, with a clear development path to Content Producer as your range grows.
RESPONSIBILITIESLead and shoot content solo — phone-first run-and-gun, UGC, simple lifestyle setups — with more complex sets added as you grow
Set up and operate camera, lighting, and audio equipment on your shoots
Direct and coach creator talent on the shoots you lead, building toward directing talent of all experience levels
Coordinate studio scheduling and equipment readiness across concurrent shoots so productions don't collide
Shadow and assist Content Producers and Creative Producer on higher-complexity shoots to build out your full range
Partner with editors post-shoot to hand off footage cleanly and with context
Assist with studio and office operations — inventory, upkeep, day-to-day readiness to keep the space welcoming to creators
1+ years of hands-on production experience, or real experience directing/coaching on-camera talent
Working knowledge of camera, lighting, and audio fundamentals, or genuine comfort directing performances on camera
Organized and able to manage several moving pieces on a shoot day
An avid social media consumer with a real read on short-form trends
Calm and solutions-oriented when a shoot doesn't go as planned
Hungry to grow into a full Content Producer and willing to put in the reps to get there
Full-time, in-office position based in NYC, expected in office 5 days/week
Competitive compensation ($58K–$68K/year)
A defined growth path to Content Producer, with clear criteria and direct mentorship from our Creative Producer and Content Producers
Company-paid health, dental, and vision
$300/month commuter benefit
Annual team offsites (our last two were Tulum, Mexico and Hokkaido, Japan)
Skills Required
- 1+ years of hands-on production experience or directing/coaching on-camera talent
- Working knowledge of camera, lighting, and audio fundamentals or strong comfort directing performances on camera
- Ability to organize and manage several moving pieces on a shoot day
- Avid social media consumer with a strong read on short-form trends
- Calm and solutions-oriented under production challenges
- Hungry to grow into a full Content Producer and willing to put in the reps
What We Do
NewForm is the next generation of marketers building powerful tools and delivering world-class creative services to redefine what's possible in performance marketing. We build technology that empowers marketing teams—like WillBot, our AI performance marketing agent that instantly integrates with your ad platforms, analyzes creative, and delivers actionable insights through natural language. At the same time, we're a tech-enabled agency delivering cutting-edge creative strategy and self targeted content, combining human expertise with our latest technology.
