Job Title
Associate Producer, Social (Weekends)Job Description
I. Job Summary | Major goals and objectives.
The Associate Producer, Social contributes to audience development, programming and curation across every social platform to serve PEOPLE’s different audiences. Strong news judgment, writing/editing, video editing, creative thinking and understanding of social media strategies and industry trends are essential. We're seeking someone who is able to generate viral wins for the brand and harness PEOPLE's loyal audience while attracting new followers, whether via a viral video or news post. They report to the Associate Director of Social.
The Associate Social Producer helps run a variety of platforms and manages social media priorities Thursday-Monday, 11 a.m. - 7 p.m. ET. They must be able to effectively work independently during part of their weekend shift.
They sit in the newsroom and work closely with edit, video, PR, and other stakeholders to help distribute content and help serve our different audiences. They also assist with data pulls for audience and traffic insights.
They should be a team player with excellent communication skills and a passion for entertainment, pop culture and news. They will work closely with the Social Video team to efficiently accurately tell compelling stories across PEOPLE’s channels, regardless of the medium.
Must be proficient in Adobe Premiere and Photoshop, with past experience programming TikTok and Instagram for a news brand. Experience at a national news brand is preferred.
II. Essential Job Functions
Approximate Weight % | Accountabilities, Actions and Expected Measurable Results
40% - Run social accounts including Facebook, Instagram and Twitter; Communicate with editorial team and newsroom to help prioritize daily content; Provide guidance on trending items across social, SEO, and other sources
30% - Create social videos at the speed of news
20% - Collaborate with editorial teams to execute social activations around awards shows, tentpole events, and breaking news; Help with data pulls and analyze key metrics; Deploy news alerts and newsletters; manage any issues or communications with our partners and 3rd party platforms.
10% - Attend events for live social coverage, Instagram Stories, and more; Organize social takeovers and partnerships, and other duties as may be assigned.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor’s degree in Journalism or related field or equivalent training and/or experience.
Experience:
Minimum 2-3 years of related experience working in a fast-paced, creative environment or media brand .
Specific Knowledge, Skills and Abilities:
Availability to work 11am-7pm ET
Savvy with social media — an avid user and observer of industry trends
Strong news judgment
Familiarity with the PEOPLE brand, particularly on social
Understanding of SEO basic principles
Experience with social analytics and reporting
Impeccable writing skills and attention to detail
Availability to work during special events, broadcasts, awards shows
Proficiency in Adobe Premiere and Photoshop
% Travel Required (Approximate): not anticipated, but may be assigned
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $67,000.00 - $70,304.00 California: $70,304.00 - $70,304.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
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What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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