Associate OOH Media Planner

Posted One Month Ago
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Boston, MA, USA
In-Office
Junior
AdTech • Artificial Intelligence • Internet of Things
Join us in building the future of Out-of-Home advertising.
The Role
Supports end-to-end out-of-home media campaign planning, including audience research, market selection, proposal development, cost schedules, execution, and performance reporting. Manages multiple campaigns, coordinates with clients, account managers, creative teams, and media vendors, and assists with negotiations and presentations. Uses audience measurement tools and planning platforms while providing feedback to the product team.
Summary Generated by Built In

About Onescreen

Mission

We give growing brands the confidence, defensibility, and predictability to buy and execute real world advertising like the strategic channel it is.


Vision

Be the strategic partner who has built the intelligence layer for brands to confidently extend their omnichannel campaigns into the real world.


Values - how we work

  1. We obsess over the customer's real problem
  2. Chase, say, do
  3. Move with urgency and intention
  4. Build with transparency
  5. Become the standard
  6. Bring the juice

About the role

We're looking for a motivated OOH Media Planner to join our Planning team. You'll support the development and execution of out-of-home campaigns across a range of clients and verticals. This is a hands-on role for someone who's eager to grow their planning craft, sharpen their analytical skills, and become a power user of the Onescreen platform.

What you'll do

  • Support end-to-end OOH campaign planning, from audience research and market selection through to proposal delivery and execution
  • Build and maintain campaign plans, cost schedules, and performance summaries using internal tools
  • Research target audiences and analyze their characteristics, behaviors, and media habits
  • Collaborate with account managers, clients, and creative teams to align on objectives and strategies
  • Become a proficient user of the Onecreen planning platform, and surface product feedback to product team members
  • Manage relationships with OOH media vendors and support negotiations under the guidance of senior planners
  • Juggle tasks across multiple active campaigns simultaneously, meeting internal and client deadlines
  • Present media plans with the assistance of the Account Executive to clients and key decision makers

Qualifications

  • 1–3 years of experience in OOH or broader media planning
  • We are open to Boston or New York candidates
  • Familiarity with core OOH formats (billboards, transit, experiential, DOOH) and how they fit into a broader media mix
  • Working knowledge of audience and measurement tools (GeoPath, Nielsen, Google Analytics, or similar)
  • Strong organizational skills and comfort managing multiple deadlines at once
  • Clear communicator — in writing, presentations, and across internal teams
  • Comfortable in spreadsheets and web-based planning platforms
  • Analytically curious, with an eye for data and performance metrics
  • Ability to work EST hours

Nice to have

  • Exposure to multi-channel campaign planning (digital + OOH)
  • Familiarity with campaign evaluation and attribution methodologies

Skills Required

  • 1-3 years of experience in out-of-home or broader media planning
  • Familiarity with billboards, transit, experiential, and digital out-of-home formats
  • Working knowledge of audience and measurement tools such as GeoPath, Nielsen, or Google Analytics
  • Strong organizational skills and ability to manage multiple deadlines
  • Clear written and verbal communication skills
  • Comfort with spreadsheets and web-based planning platforms
  • Analytical mindset with attention to data and performance metrics
  • Ability to work Eastern Time hours
  • Exposure to digital and out-of-home multi-channel campaign planning
  • Familiarity with campaign evaluation and attribution methodologies
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The Company
HQ: Boston, MA
52 Employees
Year Founded: 2020

What We Do

Onescreen was started to help marketers add effective real-time marketing through strategically planned and executed out-of-home advertising. From billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants, the one thing we focus on is planning and delivering the most efficient OOH plans.

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