Job Description:
Associate Media Manager
Franklin, TN
On-site
The Associate Media Manager role is centralized role will be responsible for building superior performance media capabilities for multiple brands in the Mars Petcare portfolio. As the Associate Media Manager, you will lead national media strategy and execution across a variety of programmatic media partners (including Google, Yahoo, Amazon Advertising, WMC, etc.), Search (Google, Bing) and social media partners (including Facebook, Instagram, Twitter, Pinterest, etc.), all with a focus on driving to conversion. The role will be responsible for defining and rolling out scalable solutions, best practices, and frequent learnings to advance Mars Petcare media efforts across key brand initiatives.
What are we looking for?
Bachelor’s degree in Marketing or experience in a relevant field required
2+ years’ experience in biddable media (strategy, partners, tactics, etc.) with solid Industry relationships
Proven Performance Marketing Track Record with demonstrated results
Proficiency in paid media planning, and buying with an emphasis on biddable channels: programmatic, search and social media
Strong organizational skills and the ability to manage multiple projects with both short- and long-term components
Strong communication skills (oral and written)
Excellent interpersonal skills. Ability to build strong relationships and to collaborate effectively cross-functionally
Experience partnering directly with brand marketers, agencies, and vendor partners to advance biddable social & programmatic media initiatives
What would be your key responsibilities?
Collaboration in crafting holistic media strategy and its execution (in collaboration with agencies) including recommended tactics for each individual brand, based on business goals and communication objectives
Provide regular media consultation to the brand teams and other cross-functional internal and external partners on all matters related to media
Seek to increase efficacy of media via ongoing analysis and optimization of programs, streamlining processes, benchmarking, and developing and leading structured test & learns, as well as conducting education and training for brand teams and other key stakeholders.
Collaborate with CMI, agency partners, media vendors and measurement partners to identify, develop, and implement test & learns for media, and then package/present the results (including via Learning Agenda progress recaps, in-campaign reporting and frequent share outs with brand teams, global partners and cross-functional partners
Prioritize optimizations to drive greater effectiveness and efficiency and eliminate overlap, redundancies, and inefficient investment
Lead development and implementation of educational sessions, playbooks, and position papers to build marketing department capabilities and ensure proven solutions are scaled to deliver best-in-class performance
Craft strategies and tests to gather learnings against emerging performance marketing trends, and push innovation agenda with our strategic media partners
What can you expect from Mars?
Opportunity to bring your pet to work.
Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome
Commitment to our consumers and focus on positively impacting the planet and the population.
Skills Required
- Bachelor's degree in Marketing or relevant experience
- 2+ years experience in biddable media (strategy, partners, tactics)
- Proven performance marketing track record with demonstrated results
- Proficiency in paid media planning and buying with emphasis on programmatic, search and social
- Strong organizational skills and ability to manage multiple projects
- Strong oral and written communication skills
- Ability to build strong cross-functional relationships and collaborate effectively
- Experience partnering with brand marketers, agencies, and vendor partners on biddable social and programmatic initiatives
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
