Associate, Media & Customer Analytics (2-Year Contract)

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose
You will be part of a dynamic retail business environment and have the opportunity to work with SEA marketing team to support the rollout of Omni channel marketing activities including Media & CRM. Your responsibilities will extend to planning and influencing SEA digital media strategy to grow digital presence in the region. Additionally, you'll actively contribute to the development of CRM strategies aimed at recruiting new customers, maximizing our brand's reach and impact in the SEA region.
As the Regional Media & Customer Analytics Associate for the SEA International region, your primary responsibilities will include:

• Cultivating robust partnerships and effective communication with distributors in the SEA region, ensuring alignment with the brands' vision and fostering strong relationships by providing detailed explanations of global guidelines and actively integrating country feedback.
• Translating Global marketing strategies into comprehensive omni-channel marketing plans for each market, maximizing sales and enhancing brand building by supporting and influencing:
• Media Planning
  • Adapting global briefs for each country and identifying new opportunities to develop visibility and desirability through suitable local media communication plans
  • Collaborating with regional partners on digital media strategy and planning in terms of targeting, optimization, tracking, and reporting against business and brand objectives
    • Working with digital agencies/vendors to optimize SEA regional media plan across the funnel and share cross-market best practices& learnings.
    • Monitoring and reviewing quantitative and qualitative results of each campaign and providing recommendations for future optimization.
    • Staying updated on industry best practices, emerging trends and new platforms (all media) in regional markets to ensure brand remains at the forefront of innovation.

• Customer Recruitment & Retention Strategies
  • • Harmonizing and defining key customer metrics across SEA regional markets to ensure consistency.
    • Deep diving into and analyzing new consumer shopping behaviour across markets and brands to provide customized solutions in regional markets.
    • Evaluating existing Tapestry brands VIP programs and and proposing ideas to fine-tune proposed by leveraging on omni-channel insights from the market.
    • Conducting competitive analysis and market research on new consumer trends and loyalty program mechanics to understand and enhance local VIP program for Tapestry brands.

• Collaborating with key cross-functional partners within Tapestry, including On/off-line Creative Services, E-commerce, Digital & Social Marketing, CRM, Account Management and Brand Marketing to execute cohesive digital & CRM marketing tools for regional business growth.

We are particularly interested in candidates who are/have

• Proven experience in developing and executing successful digital marketing campaigns and media buys.
• Strong analytical skills and proficiency in data interpretation to drive market research and quantify customer segments.
• Strong written and verbal communication skills with an ability to tailor messaging for diverse audiences and markets in the SEA region
• Highly curious and proactive in learning about the industry and marketing best practices
• Team player and has effective project management skills to manage multiple markets.
• Candidate with media agency and retail background with 2 - 3 years' experience in Data Analytics/ CRM would be a plus.
• Business degree in Marketing, Communications, Business Analytics or a related field preferred.

Our Competencies for All Employees

• Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams : Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/