WHAT YOU'LL DO
- Assist in producing and analyzing large-scale TV audience measurement studies
- Work directly with clients and internal teams to gather, organize and prep all materials required for research studies
- Support multiple research studies at once to help manage deliverables and timelines
- Analyze large datasets to develop actionable insights for publisher clients
- Provide support in building and nurturing client relationship by assisting in day-to-day client management
- Contribute to meta-analyses synthesizing findings across various studies and publishers.
- Support benchmarking initiatives for global publishers by providing competitive insights
- Generate regular reports on key advertising metrics, including Tune In and Reach & Frequency
- Prepare standardized research deliverables and custom benchmarking reports
- Collaborate on trend analysis and industry-wide reporting across multiple publishers
- Assist in optimizing internal processes for efficient study production and meta-analysis
- Maintain light client relationships by addressing basic queries and requests
WHO YOU ARE
- Have a passion for TV and digital media measurement and industry-wide trends
- Are detail-oriented and capable of managing high-volume data processing
- Can quickly learn and apply new measurement methodologies and analytical techniques
- Possess strong analytical skills and enjoy working with complex, multi-source datasets
- Can identify patterns and insights across different publishers and studies
- Can communicate effectively to internal teams and clients
- Comfortable working in a fast-paced environment with multiple concurrent projects
- Enjoy analyzing data and solving problems
- Have strong verbal and written communication skills
- Are comfortable navigating ambiguous situations
- Are highly driven and excited to work with cutting-edge technology
Requirements
- BA/BS in business, marketing, psychology, statistics or related area of study
- 2+ years work experience in a client service role in market research, technology, advertising, or related field
- Proficient in Microsoft Excel and PowerPoint
- Excellent written and verbal communication skills, including client presentations
Nice to haves
- Experience in TV, Sports, and/or Digital media advertising at either a publisher or agency
- Knowledge of advertising technology and campaign management systems
- Understanding of industry-standard audience measurement tools and platforms
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with academic research methods and meta-analysis techniques
Top Skills
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
