Associate, Marketing Technology

Associate, Marketing Technology

Company: Dow Jones

Location: NYC

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Dow Jones is seeking an Associate with expertise in marketing technology to join our Marketing team. Marketing technology here refers to software that assists with the measurement, attribution, and optimization of digital marketing campaigns and data. The ideal candidate will possess a strong analytical mindset, proven track record of project management, and a broad understanding of modern marketing technology. This role will work within Marketing, but across various stakeholders within Dow Jones, including Technology, Product, Data, and others to ensure the seamless integration of new marketing technology and the full utilization of existing technology. This includes maintaining expertise across the marketing industry.

This role will report into a Manager, Marketing Analytics & Technology within the Performance Marketing organization at Dow Jones.

Key Responsibilities:

• Assist with the full lifecycle of marketing technology, from assessment of vendors to implementation and adoption, including new attribution, measurement, and optimization technology across digital marketing channels
• Assist technology & marketing teams in the implementation and administration of the Google Marketing Platform including GA4, CM360, DV360, SA360 (note that this role will not involve maintaining paid media campaigns)
• Participate in RFP processes for new MarTech vendors
• Work with Financial Planning & Accounts Payable to help track MarTech expenditures & vendor documents
• Combine multiple data sources such as Google Campaign Manager, GA4 and others to provide holistic reporting and deeper insights into marketing programs
• Stay up-to-date on trends in the marketing industry, especially as pertaining to new data & technology practices
• Collaborate with cross-functional teams, across Marketing, Technology, and Product to support marketing and product initiatives with available data
• Assist Sourcing & Legal at Dow Jones with business questions pertaining to net new vendors and technologies
• Act as resource within Dow Jones to assist with reporting on CRM, ad server, web analytics, and CDP systems

Qualifications:

• Bachelor's degree in Business, Statistics, Economics, Marketing, Computer Science, or related field, preferred.
• 1-2+ years of experience in digital marketing with a broad purview across channels & systems
• Basic proficiency required in SQL & Excel, including SELECT statements & pivot tables for dynamic, dashboard-based reporting, though additional training will be provided
• A broad-based knowledge of ad servers, programmatic technology, web analytics, customer data platforms, and data connectors (hands-on experience with each of these tools is not required, though it is a plus)
• Strong understanding of digital marketing principles, including search, social media, email marketing
• Knowledge of tag management tools, such as Tealium, Google Tag Manager
• Excellent communication skills with the ability to translate data insights into actionable recommendations for non-technical stakeholders

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - CMO - Marketing

Job Category:

Data Analytics/Warehousing & Business Intelligence

Union Status:

Union role

Pay Range: $40,000 - $160,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce