Associate - Marketing Strategy, Ultraluxury

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around.

The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.

 Holman Automotive, is a leading player in the automotive retail industry, renowned for its commitment to delivering exceptional customer experiences and marketing. We are seeking a dynamic individual, with a proven track record in experiential marketing, to join our team.

This position plays a pivotal role in shaping the overall Holman Motorcars marketing and experience strategy. Your responsibilities will revolve around working with the Supervisor of Ultra Luxury Marketing, Marketing Strategy Manager and our OEM partners to support the marketing and event goals.

Primary Job Functions:

• Plan, support, and execute Holman Motorcars events and brand activations, ensuring a premium and consistent client experience.
• Develop, cultivate, and maintain strategic relationships with key affinity partners.
• Execute and manage OEM marketing plans in collaboration with the Marketing Supervisor and Marketing Strategy Manager.
• Coordinate closely with teams in St. Louis and Fort Lauderdale to ensure seamless cross-location collaboration.
• Participate in regular sales and store meetings to support sales initiatives and align on tactical programs.
• Engage with OEM partners to review and refine marketing strategies while building and maintaining strong relationships with leadership teams.
• Partner with in-store content creators to produce compelling multimedia content (photography, video, and digital assets) for social media, websites, and other platforms.
• Manage social media accounts, including planning and publishing content on a consistent schedule to drive engagement and brand awareness.
• Perform website maintenance, including regular updates, edits, and content management.
• Track, analyze, and provide actionable insights to optimize campaign performance.
• Develop, manage, and execute the eDM (email direct marketing) strategy to support lead generation and customer engagement.
• Prepare and submit co-op marketing claims through OEM portals, ensuring compliance with brand guidelines and reimbursement requirements.
• Lead and host recurring meetings to present updates, performance insights, and strategic recommendations to marketing leadership.
• Enhance in-store branding and elevate the client experience, while building relationships with exotic car owners and enthusiast groups to strengthen brand presence.
• Maintain flexibility to work evenings and weekends as required to support event schedules and activations.
• Perform all other duties and special projects as assigned.
   

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• 3+ years of experience in marketing or account management
• Experience working with website platforms and CRM systems
• Experience with email marketing platforms and CRM tools
• Experience in ultra-luxury marketing and event execution
• Automotive industry experience preferred
• Experience with Salesforce preferred
• Basic graphic design skills or experience with Canva preferred

Are you ready to join an award-winning team and the # 1 rated ultra-luxury dealership in the country?

#LI-MG1

INDRS

At Holman, we exist to provide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That’s why we are listening, open to learning new things – about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It’s The Holman Way.

At Holman, your total compensation goes beyond your paycheck. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Below is a brief overview of the programs available to full-time employees (programs may vary by country or worker type):

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• 401(k) plan with Company Match
• Paid Time Off (PTO)
• Paid Holidays, Bereavement, and Jury Duty
• Paid Pregnancy/Parental leave
• Paid Military Leave
• Tuition Reimbursement

Benefits:

Regular Full-Time

We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.

Temporary or Part-Time

In geographic areas with statutory paid sick leave, part-time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.

Pay:

Artificial Intelligence Statement

We recognize that applicants for positions at any organization may view AI tools for tasks such as drafting a resume or cover letter, provided the information is accurate and truthful. However, applicants should not use AI tools to:

• Answer interview questions on their behalf, or use AI tools in any way during the interview or other qualification process(es).

• Misrepresent or embellish qualifications, skills, or experience

• Create false or misleading representations of identity (e.g., deepfakes or altered images/videos)

Your application, whether an AI tool is used or not, should reflect your authentic abilities and experiences. Any use of AI that compromises honesty or integrity may result in disqualification from the process.

Equal Opportunity Employment and Accommodations:

Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

If you are a person with a disability needing assistance with the application process, please contact [email protected]

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.